So Gmail vs. Constant Contact – I had a good friend ask which they should be using.
It seems they had someone question their use of Gmail in their business.
They had been told that Gmail was bad and Constant Contact was good. My view is that person did not really know exactly what they were talking about – as they are different tools, although both do use email.
Gmail is simply an online general purpose email program – very robust, VERY secure (if your password is secure) and full of great features.
I checked the CC website just to confirm that they had not changed since I last used them (I have had a few clients used CC).
Constant Contact is an email autoresponder and list management tool. IT does not do general email duties (well not easily – not designed for that).
CC does a great job (better than Gmail) at managing a list of contacts, sending out emails to that list, sending out newsletters, and doing automated email functions.
Since they are different tools, I would say that you could use them both – if needed.
Don’t stop using Gmail and if it serves your purpose, keep using it.
If you need more email automation (sign-ups from your website, regular newsletters or automated emails going out to your list) then CC is a great tool.
Although I would personally recommend MailChimp for my clients (second choice would be Aweber, third choice Constant Contact – but just my preference).