Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Scared… Life and Business

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Yep… you bet. I am scared, I have fears – all the time. I rarely show it…..at least I try not to. But I am. Scared of what people will think, of me, my ideas, my writing, my work, my business… ….All of it scares me. But I do it anyway… not nearly enough… and I will do it more. Doing It Anyway, despite being scare, is what has to be done. so you bet I am scared….and you bet I will do it anyway…. If you need help, let’s do it together… Let’s Make it EASY. Push aside the FEAR and create a […]

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Social Media for your Business

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You created a Facebook page, or started posting on Instagram. Some cool memes, quotes and other interesting stuff. Starting mentioning your business and your services and how you can help people. And now you are wondering what next?? It’s true what they say, organic reach, especially on Facebook, but really on all social platforms has dried up. For the average business, you simply are not going to reach a whole lot of new customers on social media without spending some money on advertising. So, is there any point in doing regular social media posting? YES! First of all, it is about the basics of

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SEO – Search Engine Optimization – Is it Relevant?

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With all the different social media platforms and other ways to market your business, is spending time on SEO even relevant? Especially when it is so damn hard to get to the top pages of Google, let alone the number one or two spot. Why even try? My opinion, it is still vital!! Google searching is still a huge part of how people use the internet. And people are getting smarter and smarter with Google. And Google is also getting smarter. Generic searches like Dog Walker and Tax Accountant… yes these are no longer relevant. But specific searches, along with location, that is a

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Creating a Business Blog

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Creating a Business Blog “Blog” is the abbreviated term for Web Log. Essentially when you are blogging you are creating a log on the web. Very similar to an online diary or online personal journal. This phenomenon has spread like wildfire across the internet. Blogs can fall into two fairly general categories. Personal Blogs: a mixture of keeping personal journal or voicing your opinions in posts. This is often very focused on the area of interest to the blogger, the topic can be related to some hobby or passion of theirs. Even though this is for personal reasons, these types of blogs can make

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Connecting with your People

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One of the best ways to ensure long term success and sustainability for your business is to connect with the people who you are doing business with. Your customers are your people, your tribe, your family even at times… You need to build and nourish these relationships. The problem is, how do you do this. You cannot be everyone’s best friend. This is a business remember. I am not saying in any way that if become good friends with some of your clients that it is a bad thing… that is awesome, good friends are hard to come by. But in business, you are

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