Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Connecting with your Customer

Way to many businesses don’t properly connect with their customers.  Even the businesses that deal face to face – often don’t do a great job. Sometimes it is a problem with staff training.  Sometimes it is simply not enough time. Or inefficient systems can also hinder good connections with your customer. Well Sandra Forest outlines eight solid strategies to increase connections with your customer. She explains these strategies in relation to a new 15 second video platform called Viddy. But I believe these same ideas can be used in different platforms, be it online, or in real life. Here are the list of strategies […]

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Quality Small Business Content

Here are a couple sites that have some quality business content. GoForth Institute – This is the dream child of Dr. Leslie Roberts.  GoForth offers training for new small business owners.  They have done some excellent work and have created some partnership with local Alberta colleges like Olds College and Red Deer College.  Check out their resource page for a number of guides and checklists that you can download and use in your business. ON24 –  I haven’t explored this site as much, but it is full of great resources – and they have some kind of partnership with the ‘for Dummies’ books as you

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Blogging Tools

Blogging is so important – now more than ever. And the list of tools is endless. Well WordPress is a given – not only as a blogging platform, but I also fully endorse it as a complete web development and content management system. (of course I am talking about the self-hosted version) But once you have your blog up and going, to run it effectively and efficiently, there are many tolls that will get your rolling along. Social Media Examiner compiled an excellent list of 22 top blogging tools loved by the pros. I’ve personally used Disqus, Flickr of course, Google +, Allstop (by

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Interesting Ag Sites

I was clicking away on the net today, following a trail of links and Google searches that would make Inspector Clouseau envious – I came across an interesting individual. He is someone that I hope to connect with online – a guy who seems to be another serial web developer (meaning he creates and maintains multiple websites and continues to build new ones). What made this individual even more interesting is that besides the fact we have web development in common – we also have Agriculture as one of our key industries. Martin Cserhati runs AgDigitalMedia.  Sites that he is involved in are the

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Farmer Showcase

Here is an interesting site that I found – an online Agriculture Trade Show at http://farmershowcase.com They showcase new products, ag businesses, latest product news and more. There is huge opportunity here. The way I see it, they could delve down deeper into various product categories, doing reviews, comparisons,etc. There is also plenty of opportunity to engage the viewers, get feedback by users of the products, etc. They could also make use of the latest in online video, partnering with the product companies to showcase how to use the products, testimonials, tell stories about the products that really would engage the viewers, and also

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