Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Twitter Posting Tools you should use

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There are two tools that I use for posting to Twitter – and plan on using extensively with my clients as we roll out some new social media strategies. The first is Timely.is >> http://timely.is This is a simple tool that links to your Twitter profile and allows you to queue up posts for future dates. It allows you to post 3,5,7 or 9 times per day. It allows you to go in and edit any queued up post. It is simple and effective and a great way to keep your Twitter profile active. FYI – I don’t recommend setting this up and ignoring your […]

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Transfer or Migrate your personal Facebook account to a Facebook Business Page

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Many of my clients are using, or have used their personal Facebook account as a means of promoting their business. In essence, this is not a bad strategy, especially if you are a solopreneur, or the owner of the business.  It allows you to connect on a personal level with possible customers. But at the same time, to proactively market your business using your personal Facebook account is not only against Facebook’s terms of service, but it also flies in the face of conventional social media etiquette. If you have been using your Facebook personal account for business, and now want to switch to using

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Online Video Creation

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Video is quickly becoming the media of choice on the internet.  Youtube continues to grow. Many sites are adding video directly to their pages.  The major media sites are littered with video  (almost too much for my preference – but I may be old school). If you want to dabble in video there are many ways to do it.  I found a few sites that can help you out. First a helping hand from an excellent resource site – Free Technology for Teachers – that gives a guide to creating online videos >> http://www.freetech4teachers.com/p/video-creation-resources.html#.UDpcWaNhGIA Another site that promises ‘the easiest way to create video’ is

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The Elusive One Page Marketing Plan

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If you can create a one page business plan, like Jim Horan describes in his 2004 book of the same name – it should be a snap to create a one page marketing plan – Right? Well many have tried, and few have really succeeded. Yes you can create an outline of a marketing plan on a single page, but really – is an outline really enough.  Think of a chalk outline of a dead body from your latest weeknight cop show – does that tell you everything about the guy who was murdered? Does it tell you even what he looks like, his

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BAM Marketing

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I just got off the phone with a fellow marketer – an amazing young lady who – while still in University – is running her own successful marketing/modeling agency. BAM Marketing Solutions is run by Brittany Michalchuk – a fourth year finance major at the University of Calgary. BAM Marketing Solutions offers professional models for various promotional opportunities such as trade shows, photo shoots, events or even online video for YouTube or your website. Brittany is a very well spoken young lady who is wise beyond her years. She is always looking for new ideas, different ways to promote her company, or for her

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