Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Couple Social Media Concepts

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Two quick ideas related to Social Media that I want to talk about today. First is the concept of ‘Likes’ – in particular Facebook Page Likes. You see all the advertisements to get more likes, get 10,000 likes, how I got 5000 likes, etc. Many people judge a businesses Facebook page by the number of Likes. Well – my question is does every business want to be Walmart?? Walmart needs lots and lots of people – since they are a LOW-Cost provider. Do you want to be a LOW-Cost provider. Think of other Low-Cost providers – Mcdonalds, SuperStore, etc. If that is your business […]

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Basics of Marketing

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Many people I talk to struggle with the concept of marketing. They understand many of the different strategies included within marketing – such as advertising, creating a website, building customer relationships, but they don’t know how this all intertwines into a marketing plan. Let’s start off with a very simple marketing definition: ‘Marketing is EVERYTHING related to (that affects) the sale and transfer of Your Product to Your Client‘ . . and remember The Customer Experience is EVERYTHING! Let’s delve a little deeper into the Customer Experience. First – what do we mean by Customer Satisfaction? The first criteria is did our product or

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Calamities of Harvest

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As with every operation, nothing goes completely right. We had our share of breakdowns this harvest. We started out with two combines running and a third one getting ready. A little background – we run older machinery and I spend time fixing to keep it going.  That also means having a wrench ready during harvest to keep them going.  Over the years I have spent more than one late night session from 11 PM until 1 AM fixing a bearing to have the combine rolling the next day. The third combine – an IH 1460 was one we picked up last year – at

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Strategy vs. Tactic

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When communicating – it is important that some of the simple words and concepts be understood by all parties. One area that I strive to get my clients or students to understand is the difference between a strategy vs. a tactic. A tactic is a single action that a business can do as part of their marketing.  A tactic has no criteria around it.  Thus sending an email is a tactic.  Networking is a tactic. Placing an advertisement in a newspaper is a tactic. A strategy is more complex.  It is taking a tactic and putting specific criteria around that tactic to make it

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Harvest Report 2012

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I got back last night at midnight from the farm in Saskatchewan – another harvest in the books for another year. I wish I could relate some analogy of harvest to marketing – but I am coming up short – but I can relate it to business in general. That would be – work hard and it gets done – and good things happen. Harvest this year was a mixed bag.  Crops looked really good all year.  With excellent moisture conditions we put extra fertilizer on and changed up our rotation a bit to do almost all Canola. With record high prices going in

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