Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Best Practice for personal and business posting on Facebook

Here is a tip for you when managing and posting the same content to both your personal profile and your Facebook fan page. First go to your Fan page and post the content at that location. Next go to your own wall and you will see your Fan Page post. – Now SHARE this post personally. In this way it will do a couple positive things. First – your personal friends who have not seen or liked your Fan page will see you have a fan page and access it if they like by clicking on the information you just shared. Second – it […]

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Scheduling Your Tweets

I tried two new services today – Twuffer and FutureTweets. They are both very similar types of services.  You enter a tweet, then you state the date and time you want it to actually be posted on Twitter.  When the time comes – that tweet gets posted to your Twitter feed. I actually like both of these a bit more than Timely.is – which I had previously been using – as these services allow me to set the exact time.  Timely fed out my tweets throughout the day based on how many tweets/day I wanted (I think I could go in and manually edit

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Marketing Defined

What is Marketing? How is it different than promotions, advertising and all this new social marketing discussion? Marketing is a core business function that deals with how you are going to deliver value to your customers.  Marketing takes into account your customers needs and wants, it deals with the organizations communication strategy and it also has an internal communication component. Marketing is all-inclusive as it contains the 4 P’s – one of which is Promotions. When defining the 4 P’s of marketing – Promotions is defined as any way in which an organization spreads the message about their company and their products or services.

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Timely.is retiring

I was just at a site I use for scheduling tweets on Twitter. – Timely.is is a free service that allows you to enter your tweets in advance and it then puts them out on your Twitter timeline over the coming days.  A simple and effective service to stay in contact with your Twitter followers. Unfortunately Timely has decided to quit offering their service.  It is unfortunate as it was a good service. A few options for replacing Timely.is  Hootsuite a very comprehensive tool that allows you to monitor and post on a number of social networks. Buffer is a very user friendly application

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Love / Hate relationship with Technology

It started back in high school I believe – the first time I was creating some program in Computer Science 10 class.  Using good old Basic programming language.  Some bug in the code was driving me absolutely nuts – and I HATED it.  Then finally I managed to solve it – and I LOVED it. It happened again and again in my graduating year of high school when my best friend Aqeel and I were putting together a project for the Canada Wide Science Fair – a computer learning project. Many nights I was locked in this Love/Hate euphoria. It was almost enough for

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