Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Valuable Marketing Concept

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So I was doing some thinking last night. Marketing trends . . . What has been working to get the message out? What is important for a business? Companies want to build trust and credibility. Companies want to capture prospects at the right time – during the buying process. Companies want to be seen as providing a solution – not simply ‘selling’ stuff. What other trends . . . More and more consumers – both B2C and B2B are researching online before purchasing. They are using search engines to find good information. As well – consumers are looking for advice from other people. At […]

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Where is Marketing Going?

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What is the future of marketing? I hear from both my boys – they do NOT like traditional marketing. Overt Product claims, Aggressive tactics, silly stunts – these things do not get their attention – or if they do – it turns them off. Yet they both are affected by trends, by branding, by what is current. So what is getting through – and how is it getting through. Bret Smith has an interesting take on the future of marketing; “The future of marketing, is NOT marketing. That is, traditional “marketing”, roughly defined as “creating demand and getting people to buy your stuff”, is

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Content Marketing is the heart of online success

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The internet was created as a form of communication. Therefore it should come as no surprise that the content on the internet is the most important thing about the internet. If people want to know it – they will read it, view it, watch it and ultimately share it. So if you want to use the internet as part of your overall marketing strategy – you better create great content.  

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Follow your Facebook Insights

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Knowing when, what and how much to post on your Facebook page has always been one of the most complicated concepts for business to understand. They really need to understand their target market and know what they like and don’t like. Well Facebook actually makes it easy for you. I relate it to a video game being played in slow motion. Simply follow the Insights Graph – and keep the line moving up as much as possible. When a certain type of post makes the line move up significantly – do more of that. If a post makes it move down – don’t do

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