What is the future of marketing?
I hear from both my boys – they do NOT like traditional marketing.
Overt Product claims, Aggressive tactics, silly stunts – these things do not get their attention – or if they do – it turns them off.
Yet they both are affected by trends, by branding, by what is current.
So what is getting through – and how is it getting through.
Bret Smith has an interesting take on the future of marketing;
“The future of marketing, is NOT marketing. That is, traditional “marketingâ€, roughly defined as “creating demand and getting people to buy your stuffâ€, is not the future, but the past. In the future, Marketing will be based on one thing, and one thing alone: The Golden Rule.”
Read more of Bret’s marketing thoughts.
