Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Set up your Website

Leave a Comment / Internet Tools, Marketing Basics, Social Media Marketing / By

If your a small business owner and you have not got around to setting up a website – now is the time.  It has never been easier to get your business online – and the returns are simply amazing. But . . . Your website can be a marketing paradise . .. or a marketing sinkhole!! So do things right.  Don’t spend time and money that you don’t have too. I fully recommend using WordPress to set up your website.  I just finished teaching a class on how to do it and in a couple hours they had up a professional and good looking […]

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Get involved in the online conversation through forums

Leave a Comment / J's Ramblings, Social Media Marketing / By

Online Forums – Get Involved – Get Active One of the greatest sourced of information are online forums. There are many on the net. Almost every guru on the net has his or her own forum. There are some big forums geared at web development, seo, and just about anything else to deal with running a business on the net. I am active in quite a few of these forums.  Alice Seba’s Internet Based Mom’s forum is one of the main ones that I check in regularly, as I am a moderator on that forum. I also regularly check in on the Warrior forum, TurboCommunity, Internet Buzz, Adsense and Rich Jerk among others.

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Stop Whining!!

Leave a Comment / J's Ramblings, Wealth & Success / By

Here is an excellent post from Seth Godin – http://sethgodin.typepad.com/seths_blog/2010/10/two-problems-with-whining.html Two problems with whining The first is that it doesn’t work. You can whine about the government or your friends or your job or your family, but nothing will happen except that you’ll waste time. Worse… far worse… is that whining is a reverse placebo. When you get good at whining, you start noticing evidence that makes your whining more true. So you amplify that and immerse yourself in it, thus creating more evidence, more stuff worth complaining about. If you spent the same time prattling on about how optimistic you are, you’d have

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Employability Skills

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When we discuss changes to curriculum at Olds College one thing that we are always trying to stress is employability skills.  We talk about good writing skills, the ability to put your thoughts together in an organized format onto paper in some type of report or other structure.  We also are concerned with people skills, understanding our own thoughts and emotions and also relating well with others (almost makes you think about kindergarten – not a diploma college program).  Communicating your ideas is another essential skill today’s students need to have.  Leadership is talked about – but not taught or worked on enough in

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Crappy Marketing . .er. . . Mainly Advertising

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Why is the world full of so much crappy marketing.  Can marketing people not stick to the basics – do what work – what they learned in school or wherever they learned what marketing is about. Target Market >> Know your marketing environment >> Market Positioning >> Key Message >> Pick Media (marketing element) >> Create the Ad – AIDA >> Monitor, Test, Track!! Pretty Simple! AIDA – Attention – Interest – Desire – Action.  Leave out one step and you might as well throw your money away.  Or maybe at least give it to charity – at least then it will do some

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