Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Building a Business Website – should you use WordPress?

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I have built many a website in a variety of ways – from hand coding html, wysiwyg (What you See is what you Get), DreamWeaver (still my favorite), Joomla and many WordPress blogs and websites. WordPress websites?  What do you mean?  IS not WordPress a blogging software / platform? Well yes, WordPress was originally set up to create blogs – and does a remarkable job.  It is easy to set up and maintain, easy to update, add new posts, have comments, etc.  It has a multitude of themes and plugins so you can modify and customize it any way you feel like it. So […]

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Keep marketing and growing your business

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I am busy these days.  I just finished up teaching a full slate of classes in April.  All the papers and exams to mark – it was a busy month. Then in May – I was out farming in Saskatchewan.  Once you have dirt in your blood – you just can’t stop.  And grain prices are getting better – so it is actually starting to be profitable to farm again – as long as you watch your expenses. Then picked up a contract to develop and put online 4 new marketing courses – so busy with that.  Some of them are for high school

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Organizational Behavior and Management

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Organizational behavior’s most central issue is about people – dealing with people – improving their job satisfaction and their performance in their job so that the organization itself can improve. Key to the whole process is management.  Managers support the work of others.  Managers are responsible to help people get things done – for the good of the organization – in a high-quality and personally satisfying manner. Managers must work with their team.  They must be the team leader – they help to coordinate the operation.  They help coach people to improve their job performance. The management process involves four functions – these being

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Emotional Contagion

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Emotional Contagion – is it some disease? Well – it can be bad, for you, but can also be very good! Zig Ziglar greats people – morning, noon, and even at night – by saying ‘Good Morning!’ And he has found that 80% of people reply right back – ‘Good Morning’ – no matter what time of day it is. Zig uses this to prove ‘you get what you put out.’  He then discusses that getting people to like you is only 10% up to the other people.  90% of it is what you do – how you act.  If you are nice to

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