Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

The BIG ONE

I have done some soul searching lately. Really trying to nail down who I am and what I want. Part of this is a result that I am frustrated with my day job. Not having the tools and not given the freedom to run the business as I want to has left me without a vision for that business. And this keeps me from giving 100%, which is something that really eats at me. I am also frustrated with my online business. In my mind it is growing and developing, but I don’t have the time and resources to physically build what I want. […]

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Consistency and morale

One thing I have found about working from home and working online is that dealing with the ups and downs is an important part of the game. I have a natural tendency to procrastinate. And I love to tackle new projects, come up with new ideas, help others. So I have a big problem with starting too much, and never finishing things on time (or at all). One thing I have come to realize is that scheduling is very important. When I first began thinking about working from home, having my own business, I always thought that ‘freedom’ and ‘flexibility’ were the most important

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Affiliate Programs

I thought I would write a brief post on here now, and add more later. I just finished listening to an audio regarding running affiliate programs. It was excellent, and gave me many great ideas. If you do not have your own affiliate program, you are missing out on a wonderful opportunity to increase your sales. An affiliate program multiplies your ability to sell your products. After listening to this audio, I am going to focus more energy into setting up my affiliate program. I want it world class, as it is the best way to leverage my work. I won’t add any more

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Html, CSS, SSI and other scary acronyms

I learned to set up web pages using html. This was way back in the 90’s. At the time text based editors were all that were available, at least for free. Sure if you had a few hundred bucks to spare you could get Frontpage. I think that was a good thing. The prevalence of WYSIWYG editors these days, along with wizards that do everything for you, has led to some pretty awful websites. Not saying those sites set up with text editors were all that great back there either, but at least the code was decent. I have never claimed to be creative

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Business Wide or Deep

Ask any business consultant or internet marketing guru and they will tell you that you should focus on one are. Go Deep in one niche, one customer segment, master one product, one strategy, before moving on to another. I have said this to people myself, and I feel it is true advice. It increases your chances of success exponentially. Not only does it make you an expert in what you are doing in shorter time, it will give you quicker success, less mistakes, and increase you optimism about your chances of business success. SO . . . the big question is why don’t I

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