Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

The Importance of Communication for Small Business

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It is vital a you as a small business have great communication with both your clients and your prospects. Here are the reasons why it’s so darn important to have amazing communication in your business. Effective communication can build trust between your business and your customers, employees, and stakeholders. Trust is part of the eternal Sales Tri-vector – ‘People don’t buy from you until they KNOW,LIKE and TRUST you‘. Good communication can help your team members work together more efficiently and effectively. We all know a good team is at the core of a great business. Great communication enhances customer satisfaction. When your business […]

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What is the Story with Domains

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This is for all those people pretty new to websites and domains. Alright, everyone knows what a website is and that you put in mydomain.com… or something like that to get to a companies website. But if you are new to actually having your own domain / website, then there is a bit of mystery to it all. I want to take away some of that mystery with domains, and touch on website hosting as well. The easiest way to think about it is that the domain is like your home address, and hosting is what you actually have on that plot of land

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Website Analysis

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Have you taken a look at your website lately? No I don’t actually mean at the pretty side…. I am talking about underneath the hood? First off, I sure hope that you are keeping up on WordPress UPDATES!!!! Not only for the extra functionality the updates often bring, but even more important, stopping any security vulnerabilities that might be lurking. And there is always lots of them. So, have a plan in place to weekly check for updates, and make sure they also do not inadvertently affect any of the functionality of your website. You never know when a conflict will arise. Your analytics

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Creating a Dynamic Digital Strategy

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In this age of digital dynamism, a killer digital marketing strategy is your secret weapon. It’s your ace in the hole for navigating the digital wilderness and winning the hearts of your audience. Whether you’re a startup with big dreams or a seasoned player in the business game, the importance of a well-crafted digital marketing strategy can’t be overstated. It’s the blueprint that charts your course, ensuring you attract, engage, and convert your ideal customers while achieving your business objectives. So, let’s embark on this digital expedition and uncover the core elements that go into crafting a triumphant digital marketing strategy. Decoding the Digital

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Buyers Sales Process

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Let’s dive deeper into the fascinating world of how people decide to buy stuff—it’s like a strategic game, and I’m here to spill the beans in a simple and pro way. First up, we have the Awareness stage. This is when people realize they have a need, and your business might just have the solution. It’s like a light bulb turning on in their heads, that “aha” moment when they go, “Hey, I want that!” The psychology here is all about recognizing a gap and seeking something to fill it. Moving on to the Interest phase. Picture this as an exploration. Folks start looking

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