Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Sales Funnels work for your Biz

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Ever heard of a sales funnel? It’s like a super cool journey for buyers on your website. Let me break it down for you! A sales funnel is like a slide for shoppers. Imagine you’re at a water park. First, you check out all the slides (Awareness). Then, you pick your fave and climb up (Interest). Next, you whoosh down the slide (Decision). Finally, you splash into the pool and buy something (Action). Okay, let’s get into details. Awareness is when people know about a product. Maybe they see an ad or hear about it from friends. It’s like when you first learn about […]

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Time…Changes… and gets better

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I have always felt that the time between Christmas and New Years was special. It seemed like free days… Days you could do things….think about things… learn new things… plan new things.. And they didn’t count…. Yes, maybe some work still needed to be done. Some years  you are away on holidays, at relatives, or just plain busy. But so often.. there are two, three or four days between Christmas and New Years that you get to simply be FREE. Sometimes I spend that time out on the Ski hill. Other times I remember from my childhood, lots of shinny games on the open

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More Writing needs to be done

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It seems I spend a lot of time at the keyboard….. Maybe not all of it is actually considered writing. Lots of forms, lots of lists, lots of emails, lots of various posts and more. Putting your thoughts together into a cohesive format, whether an article, a blog post, a report, or whatever format suits you. That takes more time, more work, more thought. I do enjoy it, but finding the time to do it effectively, that is the challenge for me. Bullet points is my favorite way to write actually. I make a tremendous amount of notes (I use Evernote – LOVE IT).

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Canada United Small Business Grant

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Here is something you may want to apply for. Canada United is looking to help out Small Businesses during Covid-19. They are offering GRANTS of $5000 to eligible small businesses that need help. You can be anywhere in Canada, Incorporated or Sole Proprietor, and have minimum annual sales of between $150,000 up to $3 Million. Not for Profits can also apply. This by no means will solve all your business troubles, but every little bit helps. The money is to be ear-marked for re-opening or for TRANSITION to Online – that is adopt new Digital Technologies to help with sales. $5000 can definitely help

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Power of Local Listings Online

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Getting to the top of Google can be hard for any business. Picking the right keywords is critical, then writing great content to optimize for those keywords. A better solution is get in the Google Three Pack. For local businesses that serve a particular area, you can be feature in the 3-pac and get listed at the top of Google Search for your area. Having a Google My Business listing is the first step, it definitely is the main online local listing you NEED to have. You also should have your other local listings filled in with the correct information and optimized. This includes

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