Business Basics

Determining Content in your B2B Website

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There are two key things related to how to set up the content on a B2B website. First what is the buyer behaviour of your prospects and second, how does your website fit into your company’s sales process. Let’s go over the various ways that a B2B company could use their website in their sales process. Is your website being used to generate new leads for your business – in that case you need attention getting headlines and engaging content.  You also need to up your SEO as well as have a landing page strategy (possibly using PPC) as well as a way to […]

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Guaranteed E-Marketing Results

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Dear Client, I know you want me to fix something. You want more profit, more sales, more results from your website, more customers in your store. You heard that E-marketing, the internet is the way of the future. And it is ALL FREE. Just create a website and the customers will come. Just get on Google’s first page and your business will have too many customers. Just create an email list and create product demand like turning on a tap. Well sorry to burst your bubble, but it just ain’t that easy. First and foremost – it is not like flicking a switch. Using

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Domain Registry of Canada

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Warning!!! There is a company called Domain Registry of Canada that I believe is doing some sneaky marketing! Domain Registration Pretty basic – you need a domain name for your website, so you go to a site like zeddomains, godaddy, namespro, etc – and purchase a domain.  You can buy it for a year, 2 years, or longer.  Basic .com domains cost you about $10, .ca can cost about $14 or so, very few domains extensions cost more than $20/year. When your domain is getting close to renewing, the company that sold you the domain will send you an email that your domain is

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Writing more and better

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One of the things I need to do is write more and write better. The main key to writing better is to practice. You can improve your writing by simply writing more words and analyzing what you wrote. I have done a little research to how I can write more effectively, and also write more consistently. First from Jeff Goins site here are seven tips for more effective writing: Practice Challenge Yourself Be Yourself Don’t write like an Idiot Start Small Don’t give up Learn to pitch your pieces. I think for me the ones I need to focus on are practicing, challenging myself

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Building a top performing organization

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What does it take to have your business perform at its best! We can look at any organization and see that it is a mixture of both systems and people.  Therefore to improve the business we need to either create better systems, or have better people. Improving the systems can help the organization improve.  Often many systems improvements are easy to fix, and allow quick improvements to overall performance.  Other times tinkering with the systems can have detrimental effects. Or they can be costly in some organizations. Having better people is the other half of improving business performance.  This is often the harder side,

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