Business Basics

Marketing Sucks

Leave a Comment / Business Basics, J's Ramblings, Marketing Basics, Sales / By

“It’s talking people into buying shit they don’t really need. That’s marketing!” People think that marketing is all about getting people to do what they do not want to do. It does seem that way. Why else is Coke one of the most well known brands in the world? Who would ever think Coca Cola is something that people should have? Thus if marketing is what drove the soft drink Coca Cola, and the brand Coke, to so many people – then marketing must be a bad thing! Marketing must be about getting people to buy ‘shit’ they do not really need. But is it? […]

Marketing Sucks Read More »

Three Reasons you should have a Marketing Plan

Leave a Comment / Business Basics, Marketing Basics / By

Too often you are too busy doing what you do that you do not get time to do what really needs doing. As Marissa Mayer the CEO of Yahoo states, “The urgent can drown out the important.” Marketing is a part of every business, and most business owners do some form of marketing instinctively.  Unfortunately, like almost everything we do, to truly excel, one must go beyond the normal, break out from the average – and become exceptional. Exceptional marketing can have a phenomenal impact on your business sales and overall revenue.  Awesome marketing can also make any business more fun.  Marketing is about

Three Reasons you should have a Marketing Plan Read More »

Creating and implementing Marketing Tactics

Leave a Comment / Ag Marketing, Business Basics, Marketing Basics / By

A marketing strategy guides the marketing tactics. Marketing Tactics are the steps you take from a marketing idea through planning, design and implementation and finally to results. Your Marketing Strategy Objectives and goals are critical to implementing a successful marketing tactic. You need to determine results you can measure. You can start creating a marketing tactic using any of the wide variety of marketing elements out there, from your website to social media or events or advertising. You can build simple marketing tactic that only involve a single customer interaction. Or you can create complex marketing tactics with many customer interactions. The steps needed

Creating and implementing Marketing Tactics Read More »

What is the best tactic for greatest return on your advertising dollars?

Leave a Comment / Business Basics, J's Ramblings, Marketing Basics / By

Advertising has changed significantly and continues to evolve. E-marketing is increasing in importance and traditional print and television marketing declines every day. E-marketing consists of all digital or internet based marketing. From the latest social media to email marketing. This includes banner advertising on websites and search engine optimization. E-marketing strategies have been popular due to the low cost of involvement, but time has shown that without an effective strategy, simple online tactics often fail to accomplish the organizations goal. Therefore even with lower costs – ineffective e-marketing on its own may not yield a high ROI. What many marketing professionals have realized is

What is the best tactic for greatest return on your advertising dollars? Read More »

Strategy vs. Tactic

Leave a Comment / Business Basics, J's Ramblings, Marketing Basics / By

When communicating – it is important that some of the simple words and concepts be understood by all parties. One area that I strive to get my clients or students to understand is the difference between a strategy vs. a tactic. A tactic is a single action that a business can do as part of their marketing.  A tactic has no criteria around it.  Thus sending an email is a tactic.  Networking is a tactic. Placing an advertisement in a newspaper is a tactic. A strategy is more complex.  It is taking a tactic and putting specific criteria around that tactic to make it

Strategy vs. Tactic Read More »