Business Basics

Your target customer is that person that matches these two criteria. They are most likely to buy from you, not only once, but over and over again. They will get the most value from what you offer. Not only from the actual product, but also from everything extra that you give your customers. You cannot afford to target everyone with your marketing. It will be ineffective. It will be expensive. It simply will NOT WORK! By having a clearly defined target market, it is much easier to create effective marketing strategies that are a long term investment. Knowing your target market will also help

Marketing Specialist Marketing Guru Marketing Expert Business Consultant Entrepreneur Business owner Sales Trainer Marketing Professor Digital Expert Web Designer VP Marketing Marketing Idealist Business Advisor I’ve had many titles over the years. More experience than most. More education and training than a lot of business owners. But yet, I still have to learn every day, and I get overwhelmed. Just this morning I was reviewing a nice concise download called Ultimate Marketing Toolkit. As a marketing professional I thought it was a good resource. One section was the Definitive Marketing Checklist which had 5 different parts. Each of those parts had from 4 to

I talk to so many people struggling with getting new clients, selling more product, increasing sales. One thing that I see time and again is not having the key marketing information easily accessible to potential clients. Too often a business owner will not look at their own marketing items critically enough, through the lens of the customer. So here is a few areas you should check in your own business. Contact information – What is the best way for people to get in touch. Email? Phone? Contact Form online? Whichever way is best, make sure it can be accessed directly. A clear link to

Endless amount of ideas. Everyone has an opinion about what is the best way. We all grew up and continue to be inundated with various forms of marketing, from TV ads and websites to pop-up banners and telemarketers. Everyone loves and hates marketing!! You though… you need more clients, more people in your business, more sales. You accept the fact that you need to do some kind of marketing. You have a logo, a business card, maybe a decent website. Those are simply marketing items. They may help occasionally to get a new client to know about your business. But they are not a