Internet Tools

Core of Search Engine Optimization

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The core of Search Engine Optimization is writing good quality content that is tightly focused around a central idea. This goes back to how we were taught to read and write.  Jane and Mike had a ball. They bounced the ball. The ball was red. They were bouncing the ball and it hit a tree. – the whole story was about the ball. Begin every new content creation project (new web page, description of your products, blog post, etc) by first determining what is the central idea. That is what is makes it the core of search engine optimization. Then come up with the […]

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WordPress Multisite Help – WPMU DEV

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WPMU DEV – The WordPress Experts. Having to do more and more with WordPress with clients, increasingly using more complex plugins and incorporating multi-site into our WordPress development here at ZedBiz, I found myself searching online for a variety of solutions.  The site that seem to come up time and time again with expert advice was WPMU.org. As I delved deeper into what this site had to offer I saw that they had a number of free tools, but they also had a premium membership that offered over 300 excellent plugins and themes.  As well this premium WordPress membership also had excellent support area

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WordPress Plugins

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There are a number of essential plugins if you are running a WordPress site. Askimet is the span tool that comes with WordPress.  There are others available, but I have found that Askimet works just find in most cases. The next tool you should have is an SEO plugin.  All In One SEO was almost an industry standard, but recently more and more people are going over to WordPress SEO by Yoast.  I find it easier to use and also the way it analyzes your posts in order to optimize them for the focus keyword is brilliant and very helpful, especially with my clients.

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Goals for your Website

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Before you create your website there is one thing that will make the difference between success and struggle… …setting the right goals. What are your website goals? What do you want your website to accomplish? Here are some potential goals to consider: Keep clients and prospects up to date Share news about your industry Sell a product/products Sell a service Journal your thoughts, ideas or knowledge about a topic. Discuss a topic you’re passionate about Entertain Promote the products of others (affiliate marketing) Provide a community for shared interests Consider also where you see your website a year, five years and ten years from

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A Nimble Social CRM option

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Tried out Nimble – one of the new Social CRM (Customer Relationship Management) cloud based options available. To really call Nimble a CRM option for you business is stretching it.  Unless ALL of your business communications are done via social media – it really is not an effective CRM tool.  It has limited options for personalization of profiles, does not track the sales process in any way, and no way to track non-internet based communication (meetings, phone calls, etc). So what doe Nimble do? It puts all your online communication together under one program.  It links contacts across multiple platforms such as Google Mail,

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