J’s Ramblings

Target Market – Do I need one?

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Your target customer is that person that matches these two criteria. They are most likely to buy from you, not only once, but over and over again. They will get the most value from what you offer. Not only from the actual product, but also from everything extra that you give your customers. You cannot afford to target everyone with your marketing. It will be ineffective. It will be expensive. It simply will NOT WORK! By having a clearly defined target market, it is much easier to create effective marketing strategies that are a long term investment. Knowing your target market will also help […]

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Marketing – Doing it Right

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Marketing is the lifeblood of any business. Without Marketing – you won’t get new clients nor retain old clients. Here is my definition of Marketing ‘Marketing is EVERYTHING related to (that affects) the sale and transfer of Your Product to Your Client‘ (read more here > http://www.zedpromarketing.com/js-ramblings/basics-of-marketing/) So that includes any type of selling, it includes referrals, it includes word of mouth, in includes telling friends about your business. It also includes how you interact with your clients and customers. It includes matching the products you sell to what your clients need. It includes having the right quality of products and services at the

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Is December a good time to start Marketing your Business?

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Yes it’s busy! Christmas is always a busy time of the year. It’s getting colder.  Family start to show up. Shopping and baking and decorating. All these things add to the long list we already have. So, now you are thinking about adding to that list. Some type of holiday marketing strategy for your business. Everyone is spending money, so why not get your share. Is it too late? So close to Christmas, do I have time to do any type of marketing.I believe there is always time for marketing. And if done right, what you do today, and in these days leading up

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Marketing – Who has the Time

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Marketing Specialist Marketing Guru Marketing Expert Business Consultant Entrepreneur Business owner Sales Trainer Marketing Professor Digital Expert Web Designer VP Marketing Marketing Idealist Business Advisor I’ve had many titles over the years. More experience than most. More education and training than a lot of business owners. But yet, I still have to learn every day, and I get overwhelmed. Just this morning I was reviewing a nice concise download called Ultimate Marketing Toolkit. As a marketing professional I thought it was a good resource. One section was the Definitive Marketing Checklist which had 5 different parts. Each of those parts had from 4 to

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Print Advertising – Is It Dead?

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I was in Canadian Tire yesterday, talking with a great girl who was doing product demos. She had a great personality, really into her job. She knew the product very well, and even helped me find what I was looking for at Canadian Tire. I was very impressed. As we talked more… she mentioned she had taken Advertising in school, but she stated, “Advertising is pretty much dead, no one uses newspapers anymore.” Hmmmmm, that got me thinking…. Is print advertising dead? While I don’t necessarily recommend print advertising to many of my clients, as I feel there is more economical and efficient methods

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