J’s Ramblings

I was staying at a local Bed and Breakfast. They had my room all ready, and along with things, they had an envelope that inside contained two passes for the Hot Springs. This was an excellent example of cross promotions. A cross promotion is simply when on business refers or promotes another.  It can be one way or uni-lateral promotions. In this example, it was only one way, although it still benefited both businesses. The Bed and Breakfast could make their clients happy with free passes, and the Hot Springs could get new customers in their door. Cross promotions can be very cost effective. […]

Here are some marketing quotes that have a bit of truth in them. Give your opinion. So long as there’s a jingle in your head, television isn’t free. ~ Jason Love It is our job to make women unhappy with what they have. ~ B. Earl Puckett “[Sales and marketing] have to start talking to each other. They’ve got to stop spilling each other’s beers.” ~ Ann Handley Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does. ~ Stuart H. Britt Nothing draws a crowd like a crowd. ~ P. T.

What’s the best marketing advice in the world? Talk to your customers! That is the number one way you can improve your bottom line…. Talk to them, ask them questions, and listen to what they say. The more you do this, the better your business will be. What are some questions you should be asking? How was your _______________? (meal, experience, stay, the service, etc.) How did you find out about us? Why did you choose us? Anything we can do better? Did we do anything that you really liked? What did you not like? Would you refer your family or friends? When would