J’s Ramblings

Business Logo Tips from Amber Cockwill

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Amber Cockwill posted this on Facebook and it was such great advice I needed to re-post here! Design/Business Logo Tips – When having a logo created be sure of the following: 1) The logo needs to work both horizontally AND vertically. This will likely mean that you will end up with 2 versions of your final logo. 2) Your logo needs to be legible when scaled down to 1″. Often time small versions are required in small ad spaces; think paper Ads etc. 3) If your logo has a graphic (not just text based) and that graphic were to be used as a stand-a-lone […]

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Marketing Sucks

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“It’s talking people into buying shit they don’t really need. That’s marketing!” People think that marketing is all about getting people to do what they do not want to do. It does seem that way. Why else is Coke one of the most well known brands in the world? Who would ever think Coca Cola is something that people should have? Thus if marketing is what drove the soft drink Coca Cola, and the brand Coke, to so many people – then marketing must be a bad thing! Marketing must be about getting people to buy ‘shit’ they do not really need. But is it?

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LinkedIn Profile Tips

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LinkedIn is the main business social network. Having an up to date and complete profile is key to getting results when using LinkedIn. LinkedIn is great for job search, business prospect research, or simply networking with colleagues. Here is a downloadable pdf that has a number of tips to improve your LinkedIn Profile. Also check out my profile and give my any suggestions. You can also feel free to connect with me on LinkedIn – if you need to enter my email – it is succeed (at) zedbiz.com    

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What you need to know about the new Canadian Anti-Spam Legislation

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(The thoughts and ideas included in this article are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.) The Canadian Anti-Spam Legislation (CASL or Bill c-28) will come into force on July 1, 2014.  This new law has wide ranging implications for anyone who sends emails (or any form of electronic messages) for commercial purposes. First of all this law applies to everyone and anyone in business these days.  This legislation will not only affect email marketers or spammers.  This law affects sales people, customer support, marketing or any individual sending a

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Preparing for Canada’s Anti-Spam Legislation – CASL

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(The thoughts and ideas included in this article are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.) Canada’s Anti-Spam Legislation (CASL) takes effect in less than four months. That is very little time to prepare for this very important legislation. CASL will affect every business in Canada.  If you send an email – you had better know the implications of the Canadian Anti-Spam Laws. CASL not only affects email – it involves all Commercial Electronic Messages (CEM). This includes text messages and instant messenger messages in various formats. If you currently

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