J’s Ramblings

What does Consent mean according to the Canadian Anti-Spam Law

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(The thoughts and ideas included in this article are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.) The CASL (Canadian Anti-Spam Law) comes into effect July 1, 2014.  One key aspect of this law is that you cannot send email or any other commercial electronic message (text, social media message) without consent to do so. They have also stipulated that sending a message to ask for consent is against the rules. So what is consent and how does one get it correctly. There are two forms of consent: implied consent and […]

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Social Media Basics

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Facebook Create a Facebook Business Page Create a compelling header (851px x 315px) image Branding across all social media profiles should be consistent Fill in the About area in your page details and include your website with http:// Use a photo – real person – instead of a logo for the profile Picture if possible Create / Use an app for email capture Run contests to create engagement and to capture user information Have all contact information and formats in the About section LinkedIn Create a LinkedIn Account Use a personal professional photo in your profile Using a logo is against the LinkedIn TOS

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What are your main marketing concerns?

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What topics would you like to get expert advice on? Here are some suggestions – tell me others, or tell me if you agree with these. Is it finding the right person to lead marketing? Is it integrating sales and marketing effectively? Is it about your brand? Is it how to by media effectively? Do you want to learn more about writing great copy? Is it how to find great design ideas? Or simply being more creative? How about coming up with new ideas for promotions? Is it how to get positive ROI from social media? What about using content marketing effectively? Or getting

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Is Marketing Important?

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Do you think marketing is important? When I ask my boys about marketing – they have negative thoughts as they think of mass advertising like annoying TV commercials, ugly billboards or never-ending radio ads. But advertising is just one small (although important) part of marketing. Before I go in to my personal thoughts on how all-encompassing marketing is for everyone (and yes I mean everyone), I would like some feedback on your opinion. But first, before you throw out your first negative instinct related to bad ads or pushy salespeople – let me remind you of a few other facets of marketing: customer service

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Gary Halbert – Master Copywriter

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Gary Halbert was a true master copywriter! Gary Halbert. Born June 12, 1938. Passed away April 8, 2007, just shy of his 69th birthday. He leaves a void that will never, ever be filled. No one with any sense will even try. No one still around comes close to being worthy.    John Carlton You can still access his website at http://www.thegaryhalbertletter.com As well you can see him speaking at live events here > http://www.garyhalbertlive.com Here is one of my favorite Gary letters >> http://www.thegaryhalbertletter.com/Newsletters/azkh_starving_crowd.htm

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