J’s Ramblings

Frequency in Marketing

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One of the major areas that many people have trouble determining, and far too often err on the side of not near enough – is frequency in their marketing actions. And as the majority of people digest an increasing variety of media – the frequency rates that marketing actions can have is actually increasing. I guess it comes from us being bombarded by the same commercials over and over – especially when we were younger, and consuming a higher amount of the same media at the same time. We got to detest those commercials that would not stop, that we just had to keep […]

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What’s new in Marketing

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Taking a rain break from harvest today. Nice to have a break, but to be honest, would rather be getting harvest done as it is getting late in the year. Checking out what is happening in relation to marketing, a few noteworthy things came up. BDC – Business Development Canada – not sure if enough business owners and entrepreneurs know about BDC.  They need to do more / better marketing.  But they do come up with some innovative ideas and some great content.  Remember content can be in many forms and BDC created a website tool that then shares the results in social media.

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WordPress

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WordPress is quickly becoming a standard web creation platform. It was originally a blogging platform. WordPress then added more functionality – the ability to have static pages and full featured menus. This allowed WordPress to be used to create full websites rather than simply a blog. WordPress is a very stable and efficient website platform. On going updates keep it quite secure, even though there have been many attacks on WordPress sites and the code. As always, good security measures by the WordPress developer will ensure your website security. WordPress has since added more back end database functionality (custom post types). This has now

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Email Marketing and Email Campaigns – Do they Work?

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I am sure you have read about this marketing tactic. You probably have had it suggested to you by some marketing consultant (yes that may have even been me 🙂 ). Set up a form on your website and collect all those visitors email addresses – then simply email them your product information, a great offer – and let the cash roll in. Hey – I admit I have suggested to a great many clients and prospects to use email marketing – but I have never been so glib to suggest that it will be easy – or that the cash will roll in.

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Would you build your own house?

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Marketing is probably one of the most talked about concepts, yet least understood activities in the world. My two boys are forever trying to prove how smart they are about marketing by telling me what companies should and should not do. The majority of business owners feel that they understand how marketing works – but at the same time do not know why the customers are not responding to their tactics. Marketing could be compared to building a house. I believe there are a great many people that could, and do use a hammer – use it quite well. Many of those people could

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