J’s Ramblings

Key to Growth – Your CRM

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Why Every Growing Business Needs a Customer Relationship Management System. Every business starts with people. Hell, Everything Starts with People! You meet them, talk to them, serve them. You remember their stories, their preferences, and those little details that make great service personal. The neighbour down the road, the guy who delivers fuel to fill the diesel tank, your seed supplier (oops, that is all farm stuff) But you get the idea. Even that Uncle that helped you with the plumbing on your first house. You gotta remember their name, and, even more importantly, how to contact them. And you remember what you did […]

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Business Cards can be a great Sales Tool

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How To Use Your Business Cards To Shoot Your Sales Through The Roof! Do you do what the vast majority of people who buy business cards do? Many people give them out to friends and family or post them on a few bulletin boards and hope for the business to come rolling in? How about the strategy of putting them on tables at restaurants (yes business card spamming is alive and well, although I don’t recommend it). Another technique is at trade shows is every vendor tossing business cards to anyone that comes within a few feet of their booth. I guess they heard

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There are Five P’s Of Marketing

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When you are running your business, you need to have systems and use the right strategies. You need a solid strategy to make sure that clients are coming in on a regular basis, as that is what drives revenue. The 5 P’s of Marketing are the basics to ensure your business is a success! Here is a summary so you can be sure you are managing your marketing correctly. Product: What makes your product special? Is it your secret recipe, handmade touch, or personalized service? Highlight these unique aspects to make your product shine like a diamond in the rough. Price: Set the right

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Keep your Website Functional

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Flash – Video – One of a kind splash the images up there – multi-million dollar designed sites – Yes they may be nice to look at. They may have their place to showcase new products or technology, and they are here to stay. But should every business who wants a website listen to all the hype, spend the money, and put up that kind of site. Sure make them look nice, but that is not the main thing. I believe that as the internet goes more mainstream, the main concerns of a company website are functionality, speed of loading, user friendliness, and content.

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Best Marketing Investment

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What is the best $150 you will EVER spend in your Business??? Bell buys out Telus!!! A headline in the newspaper – does it affect you? Will it cost your business any money? Well possibly your phone charges could change. But probably not very much if at all – since all phone prices are very competitive. But how about in your marketing and advertising budget? Why there!! What would possibly make that cost money. Well if you don’t have your own website and are not using your own domain in your email addresses – then you have BIG dollars to spend to upgrade all

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