DO PEOPLE NOT GET IT!
‘Those who cannot remember the past are condemned to repeat it’ – George Santayana – The Life of Reason.
Can anyone name one great person, one rich person, one great promotion that was hugely successful that was based or did it with Pessismistic or Negative advertising.
Sure Doom and Gloom may give you a little publicity. It may make a few sales. But then what – where are you left – your sales funnel gets choked off by your own creation.
Either your Gloomy prediction comes true (which never happens) or else people look at you like your a quack and walk away.
Your great publicity, all the attention fizzles away.
But yet, I see it happen again and again – all these negative predictions, all this doom and gloom advertising – PEOPLE – you are wasting your money and my time!!!
What sells – and will sell day in and day out – is positive uplifting message. And if you have a positive message, with an excellent product – you have the true success formula.
So forget being negative to grab attention today.
Get positive and have results you can count on for the long term!
Onward and upward,
Jack