I like to think I keep an open mind about most things. Working for a variety of clients in many industries, you get to hear all kinds of opinions. Not that I believe it all. But I need to not dismiss the thoughts, beliefs and ideals of the people I work with (no matter how …
If you have taken any business related education or know someone who has – you have probably heard the term Organizational Behaviour. It is one of the least understood disciplines relating to business – and often it is taught in completely the wrong way. Unfortunately too often organizational behaviour focuses on the theory rather than …
Do you have a marketing strategy? What is a marketing strategy? Your marketing strategy is the core of your marketing plan. It includes your target market. Add to that your core product – which directly matches your target market needs and is customized to fulfill their wants. Now the next step is crucial. Do you …
Purpose of Business Think of your business as gathering customers! How do you find and keep customers. Do not worry about profits at the start – instead focus on the customer. Perfect Customer Who is your perfect customer? Describe your target market. Who is NOT your favourite customer? Customer Satisfaction Business success is all about …
I have talked about how simple it is to use WordPress to create your business website. And having a website on the internet is no longer an option for a business – it is a necessity! Having a business blog is an option – a very nice option to add to your business. It is …
