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Determining Content in your B2B Website

There are two key things related to how to set up the content on a B2B website. First what is the buyer behaviour of your prospects and second, how does your website fit into your company’s sales process. Let’s go over the various ways that a B2B company could use their website in their sales process. Is your website being used to generate new leads for your business – in that case you need attention getting headlines and engaging content.  You also need to up your SEO as well as have a landing page strategy (possibly using PPC) as well as a way to […]

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Goals for your Website

Before you create your website there is one thing that will make the difference between success and struggle… …setting the right goals. What are your website goals? What do you want your website to accomplish? Here are some potential goals to consider: Keep clients and prospects up to date Share news about your industry Sell a product/products Sell a service Journal your thoughts, ideas or knowledge about a topic. Discuss a topic you’re passionate about Entertain Promote the products of others (affiliate marketing) Provide a community for shared interests Consider also where you see your website a year, five years and ten years from

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EvolveSSX Website

If you have a minute – check out the EvolveSSX website.  I just put it up today.  It is a WordPress site that includes the front page as a blog showing the latest posts – and two menus featuring static content about the various programs and activities of the Evolve Ski and Snowboard Cross Club. The head coaches (one each for ski and snowboarding) wanted a site that they could easily update with limited tech knowledge.  They also wanted the social aspect of the blog on the main page.  I set them both up as editors in the WordPress user admin area – therefore

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Marketing Ideas

Looking for some marketing ideas? Try these: Build on your existing clientele with an active referral based program. Redevelop your website to focus on a professional level of service. Review your website existing pages to obtain high search engine visibility. Implement an email autoresponder service on your website to communicate directly with potential customers. Implement B2B networking methods to promote your services within your marketplace – such as cross-referral programs. Utilize cost effective media (newspapers, community newsletters, public radio, and online advertising) where appropriate. Examine organizing seminars and workshops related to your business. Register your business in various information directories both online and offline.

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