Jack Zenert

Whatever you are doing, you are marketing. I stress this again and again in marketing classes and discussions with clients. IT all MATTERS! Every action, every email, every conversation, and all the little things all build towards your overall brand. Thus it is all marketing. A good first step is to look at your message and be sure that you are clear in what you are saying. What exactly are you saying to your prospects and customers. A good example is a client of mine – the owner of Pearson’s Berry Farm – Duane is amazing at selling his products. What makes him amazing […]

How Keywords Build Traffic When it comes to getting search engine traffic to flow to your site, keywords are extremely important. When search engines crawl through the Internet, they will index the keywords used on your pages. Keywords are the terms or phrases that your potential customers use when they search for your product or service. When someone performs a search online using the keywords featured on your web page, your page will come up in the search results. It is important to use keyword phrases that attract a stream of targeted customers, not just traffic from scattered places. A goal would be to