Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Social Media Basics

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Facebook Create a Facebook Business Page Create a compelling header (851px x 315px) image Branding across all social media profiles should be consistent Fill in the About area in your page details and include your website with http:// Use a photo – real person – instead of a logo for the profile Picture if possible Create / Use an app for email capture Run contests to create engagement and to capture user information Have all contact information and formats in the About section LinkedIn Create a LinkedIn Account Use a personal professional photo in your profile Using a logo is against the LinkedIn TOS […]

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What are your main marketing concerns?

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What topics would you like to get expert advice on? Here are some suggestions – tell me others, or tell me if you agree with these. Is it finding the right person to lead marketing? Is it integrating sales and marketing effectively? Is it about your brand? Is it how to by media effectively? Do you want to learn more about writing great copy? Is it how to find great design ideas? Or simply being more creative? How about coming up with new ideas for promotions? Is it how to get positive ROI from social media? What about using content marketing effectively? Or getting

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Is Marketing Important?

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Do you think marketing is important? When I ask my boys about marketing – they have negative thoughts as they think of mass advertising like annoying TV commercials, ugly billboards or never-ending radio ads. But advertising is just one small (although important) part of marketing. Before I go in to my personal thoughts on how all-encompassing marketing is for everyone (and yes I mean everyone), I would like some feedback on your opinion. But first, before you throw out your first negative instinct related to bad ads or pushy salespeople – let me remind you of a few other facets of marketing: customer service

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Gary Halbert – Master Copywriter

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Gary Halbert was a true master copywriter! Gary Halbert. Born June 12, 1938. Passed away April 8, 2007, just shy of his 69th birthday. He leaves a void that will never, ever be filled. No one with any sense will even try. No one still around comes close to being worthy.    John Carlton You can still access his website at http://www.thegaryhalbertletter.com As well you can see him speaking at live events here > http://www.garyhalbertlive.com Here is one of my favorite Gary letters >> http://www.thegaryhalbertletter.com/Newsletters/azkh_starving_crowd.htm

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Frequency in Marketing

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One of the major areas that many people have trouble determining, and far too often err on the side of not near enough – is frequency in their marketing actions. And as the majority of people digest an increasing variety of media – the frequency rates that marketing actions can have is actually increasing. I guess it comes from us being bombarded by the same commercials over and over – especially when we were younger, and consuming a higher amount of the same media at the same time. We got to detest those commercials that would not stop, that we just had to keep

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