Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Press Release Tips

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Put out a press release for a client today.  Press releases are an excellent and quick tool to get the word out about your business. They also provide excellent links back to your website when they get distributed around the web. Here are a few tips to help you out. Follow the normal press release template.  Reporters and editors don’t like to be surprised. Make sure your press release is about NEWS – not just promoting your business. You can be creative, but it still has to be something new. Identify the source of the information at the beginning of the press release. Write […]

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Money on the Internet

Leave a Comment / J's Ramblings, Wealth & Success / By

One of the things I have not done enough of, or maybe not set up a consistent system is using affiliate links. What are affiliate links? There are a great number of businesses that operate on the internet.  One of the ways that they get their business is to pay people what is called an affiliate commission.  It is not very much different than when a sales person sells a car, a vacuum cleaner, a magazine subscription – part of that purchase price goes to the sales persons.  Businesses on the internet do the same. Various businesses that have affiliate programs are Ebay, Amazon,

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Effectively Engaging using Online Discussion

Leave a Comment / Internet Tools, J's Ramblings, Social Media Marketing / By

I see many people attempting to use various social media to build their business.  They are trying to find new leads and start to build a relationship with people.  Another key objective is to build up your authority in your industry or niche. This has been going on long before Social Media was THE buzz word.  I have been taking part in forums, chats, even online bulletin boards for over 20 years.  The Facebook Wall is simply the latest iteration of communication on the internet. What is really wanted in any discussion area is two-way communication.  You want people sharing ideas, discussing topics. What

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Determining Content in your B2B Website

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There are two key things related to how to set up the content on a B2B website. First what is the buyer behaviour of your prospects and second, how does your website fit into your company’s sales process. Let’s go over the various ways that a B2B company could use their website in their sales process. Is your website being used to generate new leads for your business – in that case you need attention getting headlines and engaging content.  You also need to up your SEO as well as have a landing page strategy (possibly using PPC) as well as a way to

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Social Media Styles

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Social media is not Black and White and all forms and styles can work. Everyone has their own style, and you have to find yours – one that works for you and your business. Also – remember that good marketing needs to grab peoples attention.  But in Social Media – people often frown on the direct forward approach – so you need to balance the two. A term I like is Passive Marketing.  This article describes how to ‘‘market passively‘ in point number two.  It has some other good points as well. But what it does not do is talk about developing a personal

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