Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Website Tracking

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There are an increasing amount of tools for tracking your efforts online. This is both a blessing and a curse.  More tools means more variety and opportunity for finding the right tool, but a curse trying to sort through them to find the ones that work for you. Tracking needs to start with your website – your home base for all your online marketing. For that – I fully recommend Google Analytics. It is what majority of webmasters use. Another good and cheap tracking solution that I also use is Statcounter. And for real time tracking I have just begun working with Get Clicky. […]

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Creating a Classified Advertising Website

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I had set up a classified advertising website a number of years ago using DeltaScripts PHP Calssifieds. I was really very happy with this script, but as times change, it has not seemed to keep up with either the new developments in user friendliness nor the dropping price in scripts. Therefore it was time to take a look at other options for a classified advertising website. I first looked at Noah Classifieds as it was directly installable from cPanel using Fantastico. I was not overly impressed with the admin features, nor the support available on the Noah Classifieds site (no manual either online nor

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Five ways to Increase your Public Persona

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The age of celebrity is upon us! We all need to conquer our fears and put our best face forward to build up our image, create our public persona.  Small business owners face this challenge on a daily basis, and with the digital divide in front of them, they need to find ways to cross the chasm. Here are five ways to position yourself as the expert in your industry – ways to put yourself in the spotlight and let your abilities shine. Dig deep into your own interests and expertise and come up with some quality facts or research and let others know

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Shopping Cart Comparison

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I am working on a client project that needs a shopping cart set up.  I have not done too many shopping cart projects – more with PayPal buttons for the one-off items.  But this clients needs more functionality than PayPal can provide – and wants the lower fees of a merchant account. I have in the past used OsCommerce, which is a decent shopping cart, but lots of work to get set up and everything working just the way it should be. I decided to look at hosted shopping cart solutions. One option that I really like upon initial inspection was ultracart.  It has

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Facebook Group Email Settings

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If you are in a Facebook group or have recently been added to a Facebook group then you are probably getting a bunch of new emails coming from that Facebook group. Facebook has made ‘Send email notifications’ as the default setting for any new groups where you are added. This means that when any new group members join the group, new posts get put on the group wall or people comment on those posts – you get an email for everyone. One neat feature about this is that if you want to join in the discussion or welcome a new member, you can simply

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