Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Goals for your Website

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Before you create your website there is one thing that will make the difference between success and struggle… …setting the right goals. What are your website goals? What do you want your website to accomplish? Here are some potential goals to consider: Keep clients and prospects up to date Share news about your industry Sell a product/products Sell a service Journal your thoughts, ideas or knowledge about a topic. Discuss a topic you’re passionate about Entertain Promote the products of others (affiliate marketing) Provide a community for shared interests Consider also where you see your website a year, five years and ten years from […]

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Domain Registry of Canada

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Warning!!! There is a company called Domain Registry of Canada that I believe is doing some sneaky marketing! Domain Registration Pretty basic – you need a domain name for your website, so you go to a site like zeddomains, godaddy, namespro, etc – and purchase a domain.  You can buy it for a year, 2 years, or longer.  Basic .com domains cost you about $10, .ca can cost about $14 or so, very few domains extensions cost more than $20/year. When your domain is getting close to renewing, the company that sold you the domain will send you an email that your domain is

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Writing more and better

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One of the things I need to do is write more and write better. The main key to writing better is to practice. You can improve your writing by simply writing more words and analyzing what you wrote. I have done a little research to how I can write more effectively, and also write more consistently. First from Jeff Goins site here are seven tips for more effective writing: Practice Challenge Yourself Be Yourself Don’t write like an Idiot Start Small Don’t give up Learn to pitch your pieces. I think for me the ones I need to focus on are practicing, challenging myself

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A Nimble Social CRM option

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Tried out Nimble – one of the new Social CRM (Customer Relationship Management) cloud based options available. To really call Nimble a CRM option for you business is stretching it.  Unless ALL of your business communications are done via social media – it really is not an effective CRM tool.  It has limited options for personalization of profiles, does not track the sales process in any way, and no way to track non-internet based communication (meetings, phone calls, etc). So what doe Nimble do? It puts all your online communication together under one program.  It links contacts across multiple platforms such as Google Mail,

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Blogging

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I have never really thought that I was a blogger.  This blog was simply a place I could share ideas and possibly attract clients. But I believe that I need to create a plan on what my message should be. Define better who I am speaking to, and give them more value in the content I create. I found this excellent resource to help me get organized. I like it since it is based on sound marketing principles. http://www.dailyblogtips.com/how-to-develop-a-blog-business-plan/  

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