Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Building a top performing organization

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What does it take to have your business perform at its best! We can look at any organization and see that it is a mixture of both systems and people.  Therefore to improve the business we need to either create better systems, or have better people. Improving the systems can help the organization improve.  Often many systems improvements are easy to fix, and allow quick improvements to overall performance.  Other times tinkering with the systems can have detrimental effects. Or they can be costly in some organizations. Having better people is the other half of improving business performance.  This is often the harder side, […]

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Alberta safe driving Law

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Alberta’s safe driving law comes into play today, so no longer will you see people dialling cell phones, eating Big Mac’s or putting on their make-up (sorry ladies). Saskatchewan has had this law for quite some time, and since I travel there way too often, I had purchased a Bluetooth headset some time ago. Purchase . .and use are too very different behaviours. I tried it out, and it was ok. But then came the reality that this extra device must now be with me in the vehicle. And it must be charged.  And it must be on my ear in time to answer

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Social Networking Outskirts

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I checked out and filled in the blanks on a couple different social networks today.  Each has a particular unique slant on social media. about.me is a site that creates your own online profile/persona – a summary so to speak of all you are online.  It links your other social sites such as Facebook, LinkedIn, Twitter and other sites into your about.me profile.  It also allows you to link your own blog and add url’s from your other sites (work, etc).  They are also having a contest to put your profile on the big screen in downtown New York City! The second social network

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EvolveSSX Website

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If you have a minute – check out the EvolveSSX website.  I just put it up today.  It is a WordPress site that includes the front page as a blog showing the latest posts – and two menus featuring static content about the various programs and activities of the Evolve Ski and Snowboard Cross Club. The head coaches (one each for ski and snowboarding) wanted a site that they could easily update with limited tech knowledge.  They also wanted the social aspect of the blog on the main page.  I set them both up as editors in the WordPress user admin area – therefore

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Crossroads in Life

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In your business life or career there are times when you come to a crossroads – where you must decide which path to take.  As an entrepreneur, life is full of small crossroads that we take almost every day, but still there are larger crossroads that set us upon specific journeys. One of the largest decisions to make as an entrepreneur is to commit to a long term working relationship with another business.  This may be the act deciding to forego our business dream and take on a job – that one that you just can’t resist.  Or it may also be about aligning

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