Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Work Smarter for Sales Success

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Is success in sales a matter of inputting activity and outputting dollars? Many sales managers will tell you that is the case.  Put in the work – and the output will be a successful career. While I do not have anything against hard work, and I have done my fair share of it – I like to now try and work smarter rather than harder.  I enjoy my time for many other pursuits – therefore I believe to make the best use of ‘Sales Activities’ one should use their mind.  The chief argument for this is that if your strategy for success is based […]

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Linked Alberta

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Many people are using social media in various ways.  Kim Kerr is finding a way to not only benefit her personal image and brand online, but also to help others.  Kim realizes that although the internet allows us to interact with people all over the world – we still have our closes relationships with the people that are geographically close to us.  And at time we need help to build these relationships.  To that end Kim has created Linked Alberta. Linked Alberta is a group on LinkedIn.  But really Linked Alberta is more than that.  It does have a website, but again that is

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Organizational Behaviour

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If you have taken any business related education or know someone who has – you have probably heard the term Organizational Behaviour.  It is one of the least understood disciplines relating to business – and often it is taught in completely the wrong way. Unfortunately too often organizational behaviour focuses on the theory rather than on the practical applications of organizational behaviour.  As well, many organizational behaviour courses put too much emphasis on the individual within the organization.  The power of using the science of organizational behaviour comes from the ability to use the theories relating to the organization (not the individual) to determine

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High Impact Conversatons on Social Media

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Last post I stressed the importance of making deeper connections when using social media.  You want it to be a personal experience where you build caring relationships. But you also want social media to go beyond just ‘friendship’. The way to do that is through using high impact questions and follow up replies.  This will build a high impact conversation that will attract other similar minded individuals who can and will be excellent potential clients. High impact questions are questions that go beyond the weather, sports, or the latest celebrity embarrassment (we all remember Shania at the Country Music Awards). Ask people questions that

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