Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Creating QR Codes from link shortening services

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Came across some interesting tips about creating QR codes today. You can easily create a QR code and track the link that is connected to the QR code using either goo.gl or bit.ly services. The goo.gl one is the simplest – just go to www.goo.gl and enter the link that you want to create a QR code for.  Now take the newly created goo.gl link and paste it into your address bar followed by ‘.qr’.  Boom – a QR code is created and displayed.  You can right-click and save it for future use, or copy and paste where needed. If you prefer to use […]

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Working from Home tips

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I just read a great article written by Ashley Collins with AgCareers.com Here is the link – http://www.agcareers.com/newsletters/tips_for_working.htm And here is the article: Tips for Working from Home By Ashley Collins – AgCareers.com As the world becomes increasingly virtual, more and more people are beginning to work from home. I began working from a home office full time nearly two years ago and in that time frame I’ve met numerous people who share the same office description. It has almost become a conversation starter as I meet people through my work and personal travels. Many of these conversations lead to the exchange of strategies

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Facebook Personal Profile Employer Link

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There is a very important link at the top of your Facebook profile that many people are not using properly – the link to your employer. As this is prime online real estate as well as top of mind for many people when they think of you (‘I know Sarah, she works at ABC Clothing Co.’) you should have this link properly formatted.  It is set up to go to an organization that would employ you.  That could be a group page, a Facebook Fan page or a community page.  The problem is that Facebook often does not know or recognize your business (or

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Your Marketing Strategy

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Do you have a marketing strategy? What is a marketing strategy? Your marketing strategy is the core of your marketing plan. It includes your target market.  Add to that your core product – which directly matches your target market needs and is customized to fulfill their wants. Now the next step is crucial. Do you have a plan to effectively gather customers AND then systematically move them through a sales process where you continue to sell them MORE. Now I was intentionally vague by saying only MORE.  The MORE can be another product, it can be a regular on-going service, it can be an

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Business Focus

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Purpose of Business Think of your business as gathering customers! How do you find and keep customers. Do not worry about profits at the start – instead focus on the customer. Perfect Customer Who is your perfect customer? Describe your target market. Who is NOT your favourite customer? Customer Satisfaction Business success is all about customer satisfaction. Need to satisfy your customer so they buy again. Then need to build on referrals – by having satisfied customers refer you. How will you – – and your customer – – measure satisfaction? Value What is the VALUE that you add – describe it – how

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