Jack Zenert

Marketing Specialist. Expert Marketing Speaker. Trainer / Instructor in marketing, business management and succession planning.

Seven Ways to more Profits

Great article over on MOMeo Magazine.com written by Gina Bell. It discusses seven profitable ways to get more profits. Here is a snapshot countdown in my FAVORITE order: 7 — Capitalize on your Unique and .. . 6 — You have a BRAIN – use it. 5 — Be like a 6 year old – Ask Ask Ask! 4 — Hide and Seek is only for kids – not business! 3 — Find a partner – a partner that works with you. 2 — Create – Duplicate – Share again and again. 1 — The BIG ONE!! Go check it out now.

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Marketing Ideas

Looking for some marketing ideas? Try these: Build on your existing clientele with an active referral based program. Redevelop your website to focus on a professional level of service. Review your website existing pages to obtain high search engine visibility. Implement an email autoresponder service on your website to communicate directly with potential customers. Implement B2B networking methods to promote your services within your marketplace – such as cross-referral programs. Utilize cost effective media (newspapers, community newsletters, public radio, and online advertising) where appropriate. Examine organizing seminars and workshops related to your business. Register your business in various information directories both online and offline.

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Facebook Fan Pages

Do you have a Facebook Fan Page for you business?  If not – Why Not? Facebook is where your customers are (for many businesses) so why not get this FREE real estate.  Yes it is not real estate in the traditional sense, but it is valuable online real estate. It is not hard to grab your page and set it up – here are a few tips once you do: Tell your existing customers about your fan page and start interacting with them. Tell your friends about your page – great source of referrals. Once you have 25 friends – you can lock in

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Track your Marketing

I was presenting on E-marketing and social media the other day and a business owner in the audience asked whether using the yellow pages – the online version – is worth the money they charge.  I don’t really know what they are charging for what service these days, but I know when I had a business office in Calgary their rates were pretty high.  I used their basic service (free listing) as well as added on a live link to my site.  I did not get much results. Back to the question at hand. I explained that if he is not doing the basic

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