J’s Ramblings

Calamities of Harvest

As with every operation, nothing goes completely right. We had our share of breakdowns this harvest. We started out with two combines running and a third one getting ready. A little background – we run older machinery and I spend time fixing to keep it going.  That also means having a wrench ready during harvest to keep them going.  Over the years I have spent more than one late night session from 11 PM until 1 AM fixing a bearing to have the combine rolling the next day. The third combine – an IH 1460 was one we picked up last year – at […]

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Strategy vs. Tactic

When communicating – it is important that some of the simple words and concepts be understood by all parties. One area that I strive to get my clients or students to understand is the difference between a strategy vs. a tactic. A tactic is a single action that a business can do as part of their marketing.  A tactic has no criteria around it.  Thus sending an email is a tactic.  Networking is a tactic. Placing an advertisement in a newspaper is a tactic. A strategy is more complex.  It is taking a tactic and putting specific criteria around that tactic to make it

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Harvest Report 2012

I got back last night at midnight from the farm in Saskatchewan – another harvest in the books for another year. I wish I could relate some analogy of harvest to marketing – but I am coming up short – but I can relate it to business in general. That would be – work hard and it gets done – and good things happen. Harvest this year was a mixed bag.  Crops looked really good all year.  With excellent moisture conditions we put extra fertilizer on and changed up our rotation a bit to do almost all Canola. With record high prices going in

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Twitter Posting Tools you should use

There are two tools that I use for posting to Twitter – and plan on using extensively with my clients as we roll out some new social media strategies. The first is Timely.is >> http://timely.is This is a simple tool that links to your Twitter profile and allows you to queue up posts for future dates. It allows you to post 3,5,7 or 9 times per day. It allows you to go in and edit any queued up post. It is simple and effective and a great way to keep your Twitter profile active. FYI – I don’t recommend setting this up and ignoring your

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Transfer or Migrate your personal Facebook account to a Facebook Business Page

Many of my clients are using, or have used their personal Facebook account as a means of promoting their business. In essence, this is not a bad strategy, especially if you are a solopreneur, or the owner of the business.  It allows you to connect on a personal level with possible customers. But at the same time, to proactively market your business using your personal Facebook account is not only against Facebook’s terms of service, but it also flies in the face of conventional social media etiquette. If you have been using your Facebook personal account for business, and now want to switch to using

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