J’s Ramblings

Your Marketing Strategy

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Do you have a marketing strategy? What is a marketing strategy? Your marketing strategy is the core of your marketing plan. It includes your target market.  Add to that your core product – which directly matches your target market needs and is customized to fulfill their wants. Now the next step is crucial. Do you have a plan to effectively gather customers AND then systematically move them through a sales process where you continue to sell them MORE. Now I was intentionally vague by saying only MORE.  The MORE can be another product, it can be a regular on-going service, it can be an

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Seven Ways to more Profits

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Great article over on MOMeo Magazine.com written by Gina Bell. It discusses seven profitable ways to get more profits. Here is a snapshot countdown in my FAVORITE order: 7 — Capitalize on your Unique and .. . 6 — You have a BRAIN – use it. 5 — Be like a 6 year old – Ask Ask Ask! 4 — Hide and Seek is only for kids – not business! 3 — Find a partner – a partner that works with you. 2 — Create – Duplicate – Share again and again. 1 — The BIG ONE!! Go check it out now.

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Facebook Fan Pages

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Do you have a Facebook Fan Page for you business?  If not – Why Not? Facebook is where your customers are (for many businesses) so why not get this FREE real estate.  Yes it is not real estate in the traditional sense, but it is valuable online real estate. It is not hard to grab your page and set it up – here are a few tips once you do: Tell your existing customers about your fan page and start interacting with them. Tell your friends about your page – great source of referrals. Once you have 25 friends – you can lock in

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Social Media and Blogs

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Why use Social Media? Marketing is changing CHEAP – Great ROI – Zero Cash Exponential Growth Self-Replicating Relationship Based Fun Inclusive So I should do more – I know it. And it starts with this Blog. When I think of blogs – I think of a conversation. As I read someone’s blog I picture them talking to me. So when you write – consider yourself talking to a person. Kind of like talking to a neighbor – like Wilson talking to Tim the Toolman. Here are some Business Blogging tips. First – Post Consistently. It does not have to be every day, but try

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Sync or Swim

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Though I would share with you a few cool tools that I use to sync information between different locations. Some if it on a daily basis – other stuff only now and then. First – and I am really enjoying this – is the ability to sync my calendar anywhere, anytime, on any computer or other tool I use (for me – my Iphone). This even works if you hare in a corporate setting where you have a Microsoft mail exchange server – it will sync that too. The core of it all is Google – when you sign up for a Gmail account

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