J’s Ramblings

Welcome to 2024

Here is is, the start of a brand new year! Often a great time to do goal planning for the year, set some new goals, get excited. I am going to suggest something very simple. Let’s review what is working for your business. What are thing things that you know worked, that you enjoyed doing, and brought in new leads, and new sales. Identify that.. and do more of it. If you find something that works, and you like it, that is the key to success! The things that come easy are the things that you will continue to do. Don’t swim upstream if […]

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Revisit Keyword Research to Boost your Online Presence

Is your digital marketing stale, not working as well as it should be? Revisiting your keyword research can be a pivotal move that can redefine your online presence. The starting point is identifying keyword gaps. It’s not merely about discovering the right keywords; it’s about finding the ones overlooked previously. The gold in the sand of local keywords that intrinsically fit your business. We don’t simply want to be casting a wide net; it’s about zeroing in on the audience genuinely interested in your offerings, maximizing efficiency for every click. We want to find the focused keywords, ones with substantial search volume and the

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Adding a Google Calendar into Your WordPress Website

Ready to elevate your WordPress game with a touch of Google Calendar finesse? Integrating your Google Calendar into your WordPress website. It’s not just a feature; it’s a game-changer, and let me tell you why. Unleash Organized Awesomeness: Imagine a world where your audience never misses a beat – your events, workshops, or promotions neatly laid out for them. Adding your Google Calendar to WordPress is like handing them a personalized roadmap to your digital universe. Streamlined Updates, Real-Time: No more back-and-forth updating of events in multiple places. Make a change in your Google Calendar, and voila! Your WordPress website dances to the same

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Incentivized Referral Campaign can grow your Service Business

In the vast and dynamic landscape of marketing, finding strategies that consistently bring tangible results is like striking gold. Imagine having a tool that not only boosts your business but also turns your loyal customers into enthusiastic brand ambassadors. Well, you’re in for a treat because today, we’re diving into the world of incentivized referral campaigns and the incredible benefits they offer to businesses, especially local ones. At ZedBiz, we understand the importance of crafting innovative and impactful marketing solutions, drawing inspiration from our roots in the Canadian prairies and our commitment to small and medium-sized businesses across the western provinces of Canada. What

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Boost your Biz with Marketing Automation

I want to share some nuggets of wisdom about the game-changer for your biz known as marketing automation. Picture this: back in my farming days when I was young, we did a ton of things manually. Hauling feed and water to the chickens and pigs, paling out chopped barley to the yearling calves, hauling bales with a flat deck trailer behind the old John Deere 70. It was all hard work! It took a lot of time! But, just like farming became easier with modern machinery, I still remember the day we got the New Holland 1034 Bale Wagon. All things change… modernize… and

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