J’s Ramblings

Busy is the Biggest Reason Marketing is HARD

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The busier you get in your business….. The more your marketing suffers. IF you are busy with fixing problems, dealing with clients, sourcing new suppliers, installing new systems and software…. Then who has time for marketing. Cuz marketing…. well…it’s unique. It is the thing that really drives your business, gets you sales. But it also is the thing that takes a back seat. And it takes a different way of thinking. Creativity… in a unique way. As you have to think differently to do GREAT marketing. You need to put yourself in the shoes and mind of your customer. I say shoes and mind, […]

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Facebook Ads are the Gold Mine for Local Small Businesses

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Imagine you’re in a small town on the Canadian prairies. You’ve got a cozy little shop that sells handmade crafts or perhaps you run a family-owned restaurant with the best pancakes in town. You’re proud of what you offer, but how do you let your community know you exist? That’s where Facebook Ads come into play, and I, Marketing Jack, am here to tell you why they’re a game-changer. 1. Targeted Reach: Picture this – you’re selling your homemade candles. With Facebook Ads, you can choose who sees your ad. You want your candles to be in the hands of those who appreciate artisanal

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All This Marketing Stuff

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Hey…. You know I have been doing this marketing stuff for a while now. Almost as long…. nope… not nearly as long as I have been farming. I figure… I’ve been farming since I was 5 or 6, well maybe 7.  Depends how you figure it. I was definitely feeding chickens and pigs at 5 and 6, if that counts. But I know for a fact that at 7 I was driving tractor. That summer I was the one driving the old JD 70, pulling the hay rack while Dad and my sisters were loading bales. Yep, the good old 70 pound hay bales. 

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Real World Marketing Strategies

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Alright, buckle up, because we’re about to dive into some real world marketing strategies for local businesses. Let’s keep it simple and practical, because that’s the name of the game. Let’s Make it EASY! First things first, let’s focus on what really matters – getting customers through the door. That means we need to think about where our target audience is and how we can reach them. Maybe it’s through local events or community groups, or maybe it’s through targeted online ads or social platforms. Either way, let’s make sure we’re putting our marketing efforts where they count. Next, let’s talk about making things

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Business Website Review

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10 things a business website review should encompass. Let’s jump right in: Website speed: A slow website can be a major turnoff for customers. Make sure the site is loading quickly. It is also vital for good Google ranking! Navigation: Is it easy to find what you’re looking for on the website? Can you navigate from page to page with ease? Mobile responsiveness: More and more people are using their phones to browse the web. Is the website optimized for mobile devices? Content: Is the content on the website engaging and informative? Is it free of errors and typos? Most of all, does it

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