J’s Ramblings

Sales Funnels work for your Biz

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Ever heard of a sales funnel? It’s like a super cool journey for buyers on your website. Let me break it down for you! A sales funnel is like a slide for shoppers. Imagine you’re at a water park. First, you check out all the slides (Awareness). Then, you pick your fave and climb up (Interest). Next, you whoosh down the slide (Decision). Finally, you splash into the pool and buy something (Action). Okay, let’s get into details. Awareness is when people know about a product. Maybe they see an ad or hear about it from friends. It’s like when you first learn about […]

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Time…Changes… and gets better

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I have always felt that the time between Christmas and New Years was special. It seemed like free days… Days you could do things….think about things… learn new things… plan new things.. And they didn’t count…. Yes, maybe some work still needed to be done. Some years  you are away on holidays, at relatives, or just plain busy. But so often.. there are two, three or four days between Christmas and New Years that you get to simply be FREE. Sometimes I spend that time out on the Ski hill. Other times I remember from my childhood, lots of shinny games on the open

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More Writing needs to be done

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It seems I spend a lot of time at the keyboard….. Maybe not all of it is actually considered writing. Lots of forms, lots of lists, lots of emails, lots of various posts and more. Putting your thoughts together into a cohesive format, whether an article, a blog post, a report, or whatever format suits you. That takes more time, more work, more thought. I do enjoy it, but finding the time to do it effectively, that is the challenge for me. Bullet points is my favorite way to write actually. I make a tremendous amount of notes (I use Evernote – LOVE IT).

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Bitmoji Chrome Extension

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Quick post here about the Bitmoji Chrome Extension. First of all, if you don’t know, Bitmoji is an app that allows you to create a cartoon of YOU. Yes, just like the above. You get to edit it in detail, the eyes, ears, hair, eyebrows, skin tones, wrinkles, clothes, etc. It’s kind Kool to play with and to use to have some fun with online. When you are working all day online, a little fun helps!!! So, the Chrome extension, it can easily be added to Chrome and resided up in the top right menu area. You then can simply click on it anytime,

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Mission, Goals and Key Message

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Want some Great Advice? Especially at this point…. During this crazy time. Review your Mission Statement, your long term Goals and your Key Messaging to be sure they are congruent and in line with your business activities It is always a good thing to take a look on a regular basis at these key items. Your Mission Statement, your long term Goals and your Key Messaging are critical parts to your overall marketing strategy. They are what drive the strategy at it’s core. And we often drift away from them at times, with all the hustle and bustle of daily life and work, with

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