Marketing Basics

Marketing … Really, Really Simple

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Marketing is really pretty simple. At its core, it really is communication. Telling people what you do… telling the right people what you do. That is it. The strategies to do this can be complex or simple… and there are many different ways to do this. But it all really comes down to telling the right people what you do. So who are the right people? They are the ones that want or need what you have to offer. Pretty simple! If you change oil, it’s someone who has a car and needs an oil change. If you provide therapeutic massage, its someone with […]

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Key Marketing Info

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I talk to so many people struggling with getting new clients, selling more product, increasing sales. One thing that I see time and again is not having the key marketing information easily accessible to potential clients. Too often a business owner will not look at their own marketing items critically enough, through the lens of the customer. So here is a few areas you should check in your own business. Contact information – What is the best way for people to get in touch. Email? Phone? Contact Form online? Whichever way is best, make sure it can be accessed directly. A clear link to

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Where to Start with your Marketing?

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Endless amount of ideas. Everyone has an opinion about what is the best way. We all grew up and continue to be inundated with various forms of marketing, from TV ads and websites to pop-up banners and telemarketers. Everyone loves and hates marketing!! You though… you need more clients, more people in your business, more sales. You accept the fact that you need to do some kind of marketing. You have a logo, a business card, maybe a decent website. Those are simply marketing items. They may help occasionally to get a new client to know about your business. But they are not a

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Gmail vs. Constant Contact

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So Gmail vs. Constant Contact – I had a good friend ask which they should be using. It seems they had someone question their use of Gmail in their business. They had been told that Gmail was bad and Constant Contact was good. My view is that person did not really know exactly what they were talking about – as they are different tools, although both do use email. Gmail is simply an online general purpose email program – very robust, VERY secure (if your password is secure) and full of great features. I checked the CC website just to confirm that they had

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Business Community vs. Business Relationships

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I have always stressed that business is about relationships. ‘It’s not what you know but who you know’ ‘People don’t care how much you know until they know how much you care’ A big part of my marketing strategies I develop for my clients are about building relationships with prospects and clients. I have always felt this is key to long term business success. Now a new buzzword or concept is emerging. It has been around for a while, but has grown tremendously over the last five to ten years with the rise in social media. Business community – building your own community for

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