Marketing Basics

What are your main marketing concerns?

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What topics would you like to get expert advice on? Here are some suggestions – tell me others, or tell me if you agree with these. Is it finding the right person to lead marketing? Is it integrating sales and marketing effectively? Is it about your brand? Is it how to by media effectively? Do you want to learn more about writing great copy? Is it how to find great design ideas? Or simply being more creative? How about coming up with new ideas for promotions? Is it how to get positive ROI from social media? What about using content marketing effectively? Or getting […]

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Is Marketing Important?

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Do you think marketing is important? When I ask my boys about marketing – they have negative thoughts as they think of mass advertising like annoying TV commercials, ugly billboards or never-ending radio ads. But advertising is just one small (although important) part of marketing. Before I go in to my personal thoughts on how all-encompassing marketing is for everyone (and yes I mean everyone), I would like some feedback on your opinion. But first, before you throw out your first negative instinct related to bad ads or pushy salespeople – let me remind you of a few other facets of marketing: customer service

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Gary Halbert – Master Copywriter

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Gary Halbert was a true master copywriter! Gary Halbert. Born June 12, 1938. Passed away April 8, 2007, just shy of his 69th birthday. He leaves a void that will never, ever be filled. No one with any sense will even try. No one still around comes close to being worthy.    John Carlton You can still access his website at http://www.thegaryhalbertletter.com As well you can see him speaking at live events here > http://www.garyhalbertlive.com Here is one of my favorite Gary letters >> http://www.thegaryhalbertletter.com/Newsletters/azkh_starving_crowd.htm

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Be clear in your Message

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Whatever you are doing, you are marketing. I stress this again and again in marketing classes and discussions with clients. IT all MATTERS! Every action, every email, every conversation, and all the little things all build towards your overall brand. Thus it is all marketing. A good first step is to look at your message and be sure that you are clear in what you are saying. What exactly are you saying to your prospects and customers. A good example is a client of mine – the owner of Pearson’s Berry Farm – Duane is amazing at selling his products. What makes him amazing

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Keywords Build Traffic

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How Keywords Build Traffic When it comes to getting search engine traffic to flow to your site, keywords are extremely important. When search engines crawl through the Internet, they will index the keywords used on your pages. Keywords are the terms or phrases that your potential customers use when they search for your product or service. When someone performs a search online using the keywords featured on your web page, your page will come up in the search results. It is important to use keyword phrases that attract a stream of targeted customers, not just traffic from scattered places. A goal would be to

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