Marketing Basics

I was going over a proposal Thursday with a new client. There was many parts to the proposal, but at the core was SEO – search engine optimization. They had talked to a great many so-called SEO experts and were not satisfied with any of them. They were tired of two things.  First not being told what really would help their SEO long term.  They were told many mysterious ‘voodoo’ explanations on how SEO was accomplished. Second they were frustrated that none of the previous SEO experts would provide a method for on-going training and coaching along with thorough explanations on what they were […]

Social media is about relationships, about multi-way communication, dialogue and engagement. It is distinctly different than the ‘publishing industry’ which as its name suggests – publishes content and then distributes that content. The web at one time was simply an arm of the publishing industry – just another medium to distribute content. But with the publishing model, it is all about what I call the BRUTE force formula: Volume of People X Volume of Content = Success. The web has changed the information and content landscape. The brute force model is not competitive online. There are too many automated ways to do it better,

Social media is not Black and White and all forms and styles can work. Everyone has their own style, and you have to find yours – one that works for you and your business. Also – remember that good marketing needs to grab peoples attention.  But in Social Media – people often frown on the direct forward approach – so you need to balance the two. A term I like is Passive Marketing.  This article describes how to ‘‘market passively‘ in point number two.  It has some other good points as well. But what it does not do is talk about developing a personal