The internet was created as a form of communication. Therefore it should come as no surprise that the content on the internet is the most important thing about the internet. If people want to know it – they will read it, view it, watch it and ultimately share it. So if you want to use the internet as part of your overall marketing strategy – you better create great content.
Content Marketing is the heart of online success Read More »
Knowing when, what and how much to post on your Facebook page has always been one of the most complicated concepts for business to understand. They really need to understand their target market and know what they like and don’t like. Well Facebook actually makes it easy for you. I relate it to a video game being played in slow motion. Simply follow the Insights Graph – and keep the line moving up as much as possible. When a certain type of post makes the line move up significantly – do more of that. If a post makes it move down – don’t do
Follow your Facebook Insights Read More »
Two quick ideas related to Social Media that I want to talk about today. First is the concept of ‘Likes’ – in particular Facebook Page Likes. You see all the advertisements to get more likes, get 10,000 likes, how I got 5000 likes, etc. Many people judge a businesses Facebook page by the number of Likes. Well – my question is does every business want to be Walmart?? Walmart needs lots and lots of people – since they are a LOW-Cost provider. Do you want to be a LOW-Cost provider. Think of other Low-Cost providers – Mcdonalds, SuperStore, etc. If that is your business
Couple Social Media Concepts Read More »
Many of my clients are using, or have used their personal Facebook account as a means of promoting their business. In essence, this is not a bad strategy, especially if you are a solopreneur, or the owner of the business.  It allows you to connect on a personal level with possible customers. But at the same time, to proactively market your business using your personal Facebook account is not only against Facebook’s terms of service, but it also flies in the face of conventional social media etiquette. If you have been using your Facebook personal account for business, and now want to switch to using
Transfer or Migrate your personal Facebook account to a Facebook Business Page Read More »
Blogging is so important – now more than ever. And the list of tools is endless. Well WordPress is a given – not only as a blogging platform, but I also fully endorse it as a complete web development and content management system. (of course I am talking about the self-hosted version) But once you have your blog up and going, to run it effectively and efficiently, there are many tolls that will get your rolling along. Social Media Examiner compiled an excellent list of 22 top blogging tools loved by the pros. I’ve personally used Disqus, Flickr of course, Google +, Allstop (by
