Social Media Marketing

Hotspot Promotion

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If your looking for the latest in social media implementation – look no further than Hotspot Promotion – founded by Darlene Hull. Darlene is a remarkable lady! We had the chance to sit down lately when we met at a Chapter bookstore in Calgary.  Some may think it ironic that two marketing professionals specializing in E-marketing and Social Media would be meeting in an old world book store – but we are both voracious readers – always trying to learn more.  And books still hold high value with both Darlene and I. In fact Darlene has written her own book on Twitter > 31 Days to […]

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Content is Key to SEO

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I was going over a proposal Thursday with a new client. There was many parts to the proposal, but at the core was SEO – search engine optimization. They had talked to a great many so-called SEO experts and were not satisfied with any of them. They were tired of two things.  First not being told what really would help their SEO long term.  They were told many mysterious ‘voodoo’ explanations on how SEO was accomplished. Second they were frustrated that none of the previous SEO experts would provide a method for on-going training and coaching along with thorough explanations on what they were

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Social Media Strategy

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Social media is about relationships, about multi-way communication, dialogue and engagement. It is distinctly different than the ‘publishing industry’ which as its name suggests – publishes content and then distributes that content. The web at one time was simply an arm of the publishing industry – just another medium to distribute content. But with the publishing model, it is all about what I call the BRUTE force formula: Volume of People X Volume of Content = Success. The web has changed the information and content landscape. The brute force model is not competitive online. There are too many automated ways to do it better,

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Building your Personal Online Brand

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Your online personal brand is increasing daily in value.  Sites like Klout attempt to measure that brand,  Whether they do a good job or not is yet to be decided. If you plan to expand your influence a strong brand online is necessary.  Here are the tools you need to create and build your online personal brand. Facebook – yes Facebook can be powerful for brand building.  It is the number one social media site, therefore if you want to reach a hungry crowd – that crowd will be on Facebook somewhere. LinkedIn – although not as big as Facebook in shear numbers –

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Effectively Engaging using Online Discussion

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I see many people attempting to use various social media to build their business.  They are trying to find new leads and start to build a relationship with people.  Another key objective is to build up your authority in your industry or niche. This has been going on long before Social Media was THE buzz word.  I have been taking part in forums, chats, even online bulletin boards for over 20 years.  The Facebook Wall is simply the latest iteration of communication on the internet. What is really wanted in any discussion area is two-way communication.  You want people sharing ideas, discussing topics. What

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