Social Media Marketing

Social Media Styles

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Social media is not Black and White and all forms and styles can work. Everyone has their own style, and you have to find yours – one that works for you and your business. Also – remember that good marketing needs to grab peoples attention.  But in Social Media – people often frown on the direct forward approach – so you need to balance the two. A term I like is Passive Marketing.  This article describes how to ‘‘market passively‘ in point number two.  It has some other good points as well. But what it does not do is talk about developing a personal […]

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Website Tracking

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There are an increasing amount of tools for tracking your efforts online. This is both a blessing and a curse.  More tools means more variety and opportunity for finding the right tool, but a curse trying to sort through them to find the ones that work for you. Tracking needs to start with your website – your home base for all your online marketing. For that – I fully recommend Google Analytics. It is what majority of webmasters use. Another good and cheap tracking solution that I also use is Statcounter. And for real time tracking I have just begun working with Get Clicky.

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Facebook Group Email Settings

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If you are in a Facebook group or have recently been added to a Facebook group then you are probably getting a bunch of new emails coming from that Facebook group. Facebook has made ‘Send email notifications’ as the default setting for any new groups where you are added. This means that when any new group members join the group, new posts get put on the group wall or people comment on those posts – you get an email for everyone. One neat feature about this is that if you want to join in the discussion or welcome a new member, you can simply

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Facebook as a marketing tool

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You hear it all over the web, at networking events, even in the local coffee shop.  Facebook is being called the new frontier for marketing.  Get on Facebook – it is where your customers are.  And best of all – its FREE! Facebook can be a useful marketing tool, I am not denying that.  But it is becoming harder for businesses to use this tool, and even harder for people to promote and find new customers using their personal profiles. Facebook controls what everyone sees on the ‘Wall’ – that area where the updates come from all your friends and business pages you have

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Facebook EdgeRank determines what is on the Wall

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Facebook shows updates and other activities from your friends (personal accounts) or your fans (business pages) on the Wall.  These various items can include new fans or friends.  It can include posting of a new update, picture or video, or sharing a link.  It also includes the commenting activity of friends and fans. For most users it is not realistic that all activity of either friends or fans be displayed on the Facebook Wall. Therefore, Facebook has designed a process to show each user the optimum updates on their unique wall.  The process that regulates what you see on the wall is called EdgeRank. 

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