Social Media Marketing

What is an E-Marketing Strategy?

Leave a Comment / J's Ramblings, Marketing Basics, Social Media Marketing / By

E-Marketing – wikipedia defines it as ‘digital marketing or online marketing – where your market or promote your product or service over the internet.’ Creating your E-Marketing strategy begins – like any other marketing strategy – with your target market and your USP. From there you have to determine your customers buying behaviour related to the internet. How do they interact online? What actions are they taking – related to the internet – that leads them to purchasing your product or service. The review of the online buying behaviour should allow you to determine which online tools will be most impactful to your target […]

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Goals for your Website

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Before you create your website there is one thing that will make the difference between success and struggle… …setting the right goals. What are your website goals? What do you want your website to accomplish? Here are some potential goals to consider: Keep clients and prospects up to date Share news about your industry Sell a product/products Sell a service Journal your thoughts, ideas or knowledge about a topic. Discuss a topic you’re passionate about Entertain Promote the products of others (affiliate marketing) Provide a community for shared interests Consider also where you see your website a year, five years and ten years from

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A Nimble Social CRM option

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Tried out Nimble – one of the new Social CRM (Customer Relationship Management) cloud based options available. To really call Nimble a CRM option for you business is stretching it.  Unless ALL of your business communications are done via social media – it really is not an effective CRM tool.  It has limited options for personalization of profiles, does not track the sales process in any way, and no way to track non-internet based communication (meetings, phone calls, etc). So what doe Nimble do? It puts all your online communication together under one program.  It links contacts across multiple platforms such as Google Mail,

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Social Networking Outskirts

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I checked out and filled in the blanks on a couple different social networks today.  Each has a particular unique slant on social media. about.me is a site that creates your own online profile/persona – a summary so to speak of all you are online.  It links your other social sites such as Facebook, LinkedIn, Twitter and other sites into your about.me profile.  It also allows you to link your own blog and add url’s from your other sites (work, etc).  They are also having a contest to put your profile on the big screen in downtown New York City! The second social network

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EvolveSSX Website

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If you have a minute – check out the EvolveSSX website.  I just put it up today.  It is a WordPress site that includes the front page as a blog showing the latest posts – and two menus featuring static content about the various programs and activities of the Evolve Ski and Snowboard Cross Club. The head coaches (one each for ski and snowboarding) wanted a site that they could easily update with limited tech knowledge.  They also wanted the social aspect of the blog on the main page.  I set them both up as editors in the WordPress user admin area – therefore

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