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Social Media Marketing

Linked Alberta

Leave a Comment / J's Ramblings, Social Media Marketing, Wealth & Success / By

Many people are using social media in various ways.  Kim Kerr is finding a way to not only benefit her personal image and brand online, but also to help others.  Kim realizes that although the internet allows us to interact with people all over the world – we still have our closes relationships with the people that are geographically close to us.  And at time we need help to build these relationships.  To that end Kim has created Linked Alberta. Linked Alberta is a group on LinkedIn.  But really Linked Alberta is more than that.  It does have a website, but again that is […]

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High Impact Conversatons on Social Media

Leave a Comment / Social Media Marketing / By

Last post I stressed the importance of making deeper connections when using social media.  You want it to be a personal experience where you build caring relationships. But you also want social media to go beyond just ‘friendship’. The way to do that is through using high impact questions and follow up replies.  This will build a high impact conversation that will attract other similar minded individuals who can and will be excellent potential clients. High impact questions are questions that go beyond the weather, sports, or the latest celebrity embarrassment (we all remember Shania at the Country Music Awards). Ask people questions that

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Social Media in Business

Leave a Comment / Marketing Basics, Social Media Marketing / By

How are you using social media in your business? Interesting question! Many would enthusiastically state they are fully using Social Media – proudly showing off there Facebook Fan Page, their huge Twitter followers list and their LinkedIn account. All of these – to the ‘seasoned’ social marketing enthusiast would have custom designed backgrounds, custom fan pages, and would look awesome. My next question would be – name 10 people – on each medium – and tell me about them – and they can’t be existing family and friends you knew before you started using Social Media for your business. I believe very few would

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Facebook Custom url for personal profile

Leave a Comment / J's Ramblings, Social Media Marketing / By

I spent quite a bit of time this weekend going over how to use Facebook for business.  I will be posting more on that in the coming days. Using social media for business is somewhat an art, but also a lot of science – especially the trial and error testing aspect of science.  Unfortunately you cannot do strict scientific experiments since there is no way to only change on variable at a time.  You are constantly working in a fluid environment (as with all marketing). Today I wanted to give you a bit of advice – a video that shows how to create a

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Facebook Personal Profile Employer Link

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There is a very important link at the top of your Facebook profile that many people are not using properly – the link to your employer. As this is prime online real estate as well as top of mind for many people when they think of you (‘I know Sarah, she works at ABC Clothing Co.’) you should have this link properly formatted.  It is set up to go to an organization that would employ you.  That could be a group page, a Facebook Fan page or a community page.  The problem is that Facebook often does not know or recognize your business (or

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