Social Media Marketing

Facebook Create a Facebook Business Page Create a compelling header (851px x 315px) image Branding across all social media profiles should be consistent Fill in the About area in your page details and include your website with http:// Use a photo – real person – instead of a logo for the profile Picture if possible Create / Use an app for email capture Run contests to create engagement and to capture user information Have all contact information and formats in the About section LinkedIn Create a LinkedIn Account Use a personal professional photo in your profile Using a logo is against the LinkedIn TOS […]

Do you think marketing is important? When I ask my boys about marketing – they have negative thoughts as they think of mass advertising like annoying TV commercials, ugly billboards or never-ending radio ads. But advertising is just one small (although important) part of marketing. Before I go in to my personal thoughts on how all-encompassing marketing is for everyone (and yes I mean everyone), I would like some feedback on your opinion. But first, before you throw out your first negative instinct related to bad ads or pushy salespeople – let me remind you of a few other facets of marketing: customer service

Social media is the latest fad in marketing.  Every business owner and manager I know is asking about social media. Unfortunately, they are asking the wrong questions. I am hearing questions such as; should I be on Facebook? Or should I use Twitter and LinkedIn? Or the more generic – should I hire a social media person? What they should be asking are questions like; what are the communications objectives? Will social media help me to meet those objectives? How will social media enable me to increase not only sales, but overall profitability of my business? Here are four main questions you should examine

Communication is a key element of good marketing. If you are communicating effectively – you can cut right to the heart of the issue and give your target market exactly what they need. If your communication is poorly implemented – it can cut the other way – losing your business, turning clients away, cutting away at your reputation and brand. Here is my story . . . Things tend to come in three’s so now that I have had my third communication issue – I guess it is time to write about it. I confess – usually the one that gets in trouble with

So I was doing some thinking last night. Marketing trends . . . What has been working to get the message out? What is important for a business? Companies want to build trust and credibility. Companies want to capture prospects at the right time – during the buying process. Companies want to be seen as providing a solution – not simply ‘selling’ stuff. What other trends . . . More and more consumers – both B2C and B2B are researching online before purchasing. They are using search engines to find good information. As well – consumers are looking for advice from other people. At