marketing

Your Marketing Strategy

Leave a Comment / J's Ramblings, Marketing Basics / By

Do you have a marketing strategy? What is a marketing strategy? Your marketing strategy is the core of your marketing plan. It includes your target market.  Add to that your core product – which directly matches your target market needs and is customized to fulfill their wants. Now the next step is crucial. Do you have a plan to effectively gather customers AND then systematically move them through a sales process where you continue to sell them MORE. Now I was intentionally vague by saying only MORE.  The MORE can be another product, it can be a regular on-going service, it can be an […]

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Marketing Ideas

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Looking for some marketing ideas? Try these: Build on your existing clientele with an active referral based program. Redevelop your website to focus on a professional level of service. Review your website existing pages to obtain high search engine visibility. Implement an email autoresponder service on your website to communicate directly with potential customers. Implement B2B networking methods to promote your services within your marketplace – such as cross-referral programs. Utilize cost effective media (newspapers, community newsletters, public radio, and online advertising) where appropriate. Examine organizing seminars and workshops related to your business. Register your business in various information directories both online and offline.

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Track your Marketing

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I was presenting on E-marketing and social media the other day and a business owner in the audience asked whether using the yellow pages – the online version – is worth the money they charge.  I don’t really know what they are charging for what service these days, but I know when I had a business office in Calgary their rates were pretty high.  I used their basic service (free listing) as well as added on a live link to my site.  I did not get much results. Back to the question at hand. I explained that if he is not doing the basic

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Set up your Website

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If your a small business owner and you have not got around to setting up a website – now is the time.  It has never been easier to get your business online – and the returns are simply amazing. But . . . Your website can be a marketing paradise . .. or a marketing sinkhole!! So do things right.  Don’t spend time and money that you don’t have too. I fully recommend using WordPress to set up your website.  I just finished teaching a class on how to do it and in a couple hours they had up a professional and good looking

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